Do A Good Job In Home Textile E-Commerce, "Personality, Reason."

Now

In the home textile industry, a number of enterprises have really gained a lot of benefits, but some home textile brands have entered the field, but their sales performance is not satisfactory. Some enterprises even fail.

Those who have not entered the e-commerce platform are troubled by the problem of "do or not": they are afraid to take risks, do not do so, and are afraid of being eliminated by the market.

So, for home textile enterprises, e-commerce should not be done, and how to do it?

According to Hong Kun, general manager of home textile wholesale network, at present, the role of e-commerce in promoting the home textile industry has initially appeared. However, in terms of the current market environment, home textile websites in China are still in the initial stage.

To a certain extent, the application of e-commerce in home textile industry has a revolutionary role and significance for traditional home textile enterprises, especially in solving the bottleneck problem of the home textile industry, it is a revolution of new technology.

To develop network sales is not to add addition to traditional channels, but to do multiplication.

The network is not a sales channel opposite to the traditional channel, but is compatible with various channels and supports each other.

The interactivity, immediacy and diversity of the network make it the lowest cost and the most efficient channel to contact with customers.

The network channel is not only a new channel, but also can pform and enhance traditional channels.

The ultimate goal of developing network sales is not to sacrifice traditional channels, but to use the network to enhance overall sales and profits.

At present, there are mainly two kinds of operation modes for domestic textile enterprises to carry out e-commerce: first, the establishment of a new network.

For sale online, the two is to take concurrent marketing with physical brand, online and offline.

These two models have their own advantages and disadvantages. The advantages of creating network brands are that they can make products more personalized and are not restricted by traditional sales channels. The shortcoming is that they invest more capital and energy and need stronger capital chain support.

The advantage of parallel sale with physical brand is that the amount of capital invested is relatively small. The shortcoming is that it will impact traditional channels and affect offline sales.

In fact, the implementation of network sales, for home textile enterprises, is just a "channel mode" multiple-choice question.

Enterprises should take the mentality of "not follow, not blindly" to make judgments, and choose according to the current development strength and product characteristics of enterprises.

On the road to success, Huashan is not the only way to go.

At the same time, for the upcoming or already launched e-commerce mode.

Enterprises should embrace the concept of "individuality and rationality".

"Individuality" means the individuation of product design and brand publicity, so that it can stand out in the great network army. "Rational" means that the decision makers of home textile enterprises can not be hot headed, and feel that the e-commerce market is lucrative and ready to go in. Enterprises should be rational and prudent in making decisions, and prepare funds, talents, market research and other aspects in order to reduce the risks brought by e-commerce.