CS Marketing VS Structural Cost Allocation

CS marketing has long been the golden rule for the survival and development of enterprises in the current market environment.

When we regard CS - customer satisfaction as the top priority of all activities in the enterprise, do we have a detailed thinking about what is the key to achieving customer satisfaction and achieving customer satisfaction?

Just like the "soft environment" of the new economic era is always more difficult to control and manage than the "hard environment", thus becoming the primary factor for enterprises to show their advantages. In CS marketing, handling the relationship with stakeholders is the foundation and the key of CS implementation.

It is often heard that people are discussing whether the employees of the channel and the upstream and downstream channels are satisfied.

In fact, the essence of the problem is: one goal, two angles, and one answer.

One purpose: the development of enterprises; two angles: the angle of time order: employees, channel partners, customers; the quantitative angle of cost: customers, channel partners, employees; one answer: in the course of time, there is a quantitative allocation cost in order to achieve customer satisfaction.

In essence, CS is the fundamental and the center, so in many cases, we will instinctively put most of our financial resources and energy into our target market directly.

Using various media such as advertising, activities, sponsorship, donations,...

Such as publicity, terminal display, layout, various promotions, do not know from what time to start too many "we" are in such a way seems to be the only way to "integrated marketing communication", at the same time, too many times, we also found that little effect.

Instinctual reaction and rational analysis often differ greatly in the way of dealing with a problem.

So rational analysis of the key to the realization of CS will find that if we want to effectively achieve customer satisfaction, we need no distance contact and communication between enterprises and customers, but at the same time, we also need the support of our employees and channel partners to convey the business, brand and product image to consumers and maintain lasting good communication.

For enterprises, these two aspects are two halves of wooden barrels, interdependent and indispensable.

Therefore, we should give employees fair assessment mechanism, relatively good development space, and all kinds of material and spiritual incentives, rewards and penalties designed to keep employees' work passion.

It is not so much that an enterprise pays its employees to pay for their rewards and rewards. Rather, they pay for the target market and satisfy their customers at this level with the satisfaction of their employees.

Similarly, in terms of price management and profit distribution, we should give full consideration to the needs of the channel and the author. As for all kinds of services provided by customers, we should pay attention to the services of the channels and authors, and expand the work of enterprises and channels and terminals by satisfying the employees who are satisfied with the company, so as to satisfy customers' satisfaction at the corresponding levels.

Therefore, through the above analysis, we come to the conclusion that the cost corresponding to customer satisfaction is composed of three aspects: direct communication between enterprises and customers, contact between channels and customers, employees and channels and customer's work. Correspondingly, the cost allocation is also distributed around a certain proportion in our marketing strategy, operation mechanism, management system and workflow, among employees, channel partners and customers, and in the process of achieving customer satisfaction, our objective order is employees, channel partners, customers.