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Wang Yibo, The Spokesman Of Jeanswest'S Weighty Official Promotion, "Enjoy With You" And Explore A Comfortable And Fashionable Life

2025/3/24 17:59:00 106

　　 On March 24, JEANSWEST released a brand new 2025 spring/summer image blockbuster. Wang Yibo, the global spokesman of the Jeanswest brand, interpreted the inspiration of freedom and love. In the new year, starting from the green season, Jeanswest will continue to work with Wang Yibo to convey the concept of leisure wear of "enjoying yourself and living in the present".

　　 Since the official of Jeanswest announced Wang Yibo as the global spokesperson of Jeanswest casual wear brand last year, Jeanswest's refreshing brand image has been loved and supported by the majority of consumers, and the discussion of social platforms such as Weibo, Little Red Book and Tiao Yin has shown explosive growth. Wang Yibo has demonstrated his dedication and initiative in performing arts. Apart from his work, he insists on constantly exploring and breaking through himself, and has delivered brilliant answers in many fields such as extreme sports. His youthful vitality, high-quality image with strength and personality, and the brand concept and brand tonality that Jeanswest has long held are highly consistent, It has brought consistent brand awareness and experience to consumers. The wonderful continuation of this "resonance of the same frequency" is not only the two-way rush of the brand and the spokesman Wang Yibo, but also the common choice of the brand and consumers.

　　 In this brand image film, the audience followed the camera and walked into the "life vlog" of Wang Yibo, the spokesman, from a second perspective. In the name of "sensory awakening", the audience focused on the sense of smell, touch, hearing, taste, and vision to find the fun and energy of dressing in leisure life and enjoy the journey of feeling the collision of sense and fashion. The clothing modeling in the image film, no matter from the color, cutting, design, presents the personal style of the spokesperson in a more free and inclusive way, breaking through the traditional casual clothing wearing scene. The perfect integration of series clothing and diversified life scenes not only shows Wang Yibo's multifaceted charm, but also vividly interprets Jeanswest's insight and exploration of "comfortable and unrestrained, style unlimited" leisure clothing. Please look forward to the series products coming into the market in succession.

　　 On the official announcement day, in addition to releasing the brand products, Jeanswest and its spokesperson Wang Yibo also released a joint microblog, releasing the 2025 Jeanswest spokesperson image blockbuster in spring and summer at the same time. Once the news was released, it quickly exploded in the circle of fans and hit the microblog hot search# Jeanswest Wang Yibo accompanies you to enjoy the topic, which arouses hot discussion among netizens on social platforms such as Weibo, Xiaohongshu, Tiao Yin, etc., and drives many hot topics, raising Jeanswest's popularity again; More fashion bloggers seized the high point of popularity and released the same style of clothing for online grass planting spokesmen, which not only narrowed the distance between the brand and young consumer groups, but also achieved the brand's "breaking circle" again, and attracted more attention from consumers.

　　 In recent years, Jeanswest has realized counter trend growth in the current complex market environment by virtue of digital driven brand transformation, which has attracted the attention of the industry and the outside world. By building a diversified brand matrix with "Jeanswest" as the core, it launched a number of sub brands of different styles, such as JEANSWEST LIFE, a gender free brand, JEANSWEST Z+, a personalized fashion brand for the young people of Generation Z, and JEANSWEST CLUB, a leisure brand advocating fun trends, to form an innovative business model of "brand ecosystem", To provide consumers with freedom to wear in different life scenes. With the image of Wang Yibo, the spokesman, Jeanswest has injected new vitality and promoted the brand's rejuvenation and market expansion. It is believed that the continuation of cooperation will further expand the influence and attraction of Jeanswest and bring more high-quality and fashionable products and services to consumers.