Dong Youlin And Wei Ya PK Bring Adidas'S First Taobao Live "Cloud Conference" To Attract 2 Million 230 Thousand People To Enter.

Spring is coming, and the season of fashion brands is about to start. At present, brands are choosing to distribute new products on Taobao live.

On the evening of February 20th, Adidas held the first "cloud conference" on Taobao's live broadcast. The annual Superstar50 commemorative item of the annual New Year's weight of clover was released through live broadcast. Compared with the traditional offline conference, it was the most popular "conference" in the history. More than 2 million 230 thousand people took part in it, and got about 3220000 compliment.

On the night of the "cloud conference", the star Dong Youlin and the anchor, viya yam PK, took the goods, and kept fans on the live broadcast, leaving a message saying, "would 50th anniversary shoes be larger?" "anchor little sister, how many yards of shoes do you have on your feet?" On sale for 10 minutes, more than 6000 pairs of 50th anniversary commemorative items were bought.

Superstar is the most classic shoe of Adidas clover. It is nicknamed "Seashell" series by fans. The 50th anniversary commemorative item released by this cloud has specially designed Tmall's cat head logo as a button ornament, and is on Adidas's Tmall super brand limited 30000 double sale.

With the commemorative section synchronized display, and Superstar history has launched 12 other series, a total of more than 60 kinds of shoes, called "the history of the most complete" shell "show".

Compared with the traditional offline conference, the cloud conference not only avoided the risks brought by the large crowds, but also saved the cost of businesses in the fields and manpower. The initial estimate can save more than half of the cost and the preparation time will be greatly reduced to a week. It is reported that Adidas's new product launches, from the beginning of February, only 10 days to prepare.

Taobao's live broadcast said that after the launch of the "cloud conference" mode in February 12th, it was too busy to make it to April. Not long ago, Xiaomi released a new millet phone 10 in Taobao.