In Paris, How Does Chiu Chen Studio Go Deep Into Fashion And Achieve Self?

Since modern times, Europe has been occupying the main position of the world fashion trend, and France is the leader of fashion.

In the centenary development of fashion industry, Paris has always calmly created style.

Looking at the world, Paris's fashion capital has become one of the most devoted cities of domestic and foreign designers.

Paris, one of the four fashion week in the world, has different colors in the eyes of Chinese designers.

With the growth of China's economy, more and more local designers begin to step outside the country, stay in the international fashion industry, set up personal studios or set up personal brands, diverging the creativity of Chinese designers.

Zhao Chen, who came out of Hongkong, China, is ConnieChiu.

Go to Paris and start a studio

In 2017, Zhao Chen (Connie Chiu) settled in France and opened her own personal studio (Chiu-DesignStudio/Chiu Chen studio).

For the past 20 years, she had not thought about it.

After graduating from school, Zhao Chen spent 20 years in the field of garment industry, and went to the Hong Kong Polytech University for master of art in fashion design. He had tried to open shop, but in view of the fact that the Hongkong market was too narrow, he had no idea about it. Later, he entered the three Asia Pacific headquarters of Ou Meipin company, and made a shift from "design" to "research and development", and made research and development to commercial design. He also jumped out of large companies and worked with domestic factories to create personal brands. The design commodities were favored by businessmen from Singapore, Malaysia and other countries. He also won the designer qualification of the British Chartered Institute of designers and the designer's title of the Hongkong Fashion Designers Association. He also saw the financial predicament behind the personal brand, which became one of the reasons for Zhao Chen's establishment of a personal studio. From

Slow gene in studio

The rich experience of design and R & amp; D brings the in-depth understanding of clothing and fabrics in European and American women's clothing market and the control of the cost of products and the channel of suppliers, becoming the biggest advantage of Chiu studio, and starting to serve different brand enterprise companies, and customize the brand exclusive DNA.

The uniqueness of clothing design lies in the design. Balancing design creativity and business elements has always been an unavoidable problem.

This is a subjective and objective problem. The former is the designer's pursuit of design art, and the latter is the demand of consumers and the market.

In order to better serve different brand enterprises, Zhao Chen (Connie Chiu) pays great attention to the market, knowing that design products should have their own labels and special features, but they also need to deepen their understanding of the market. The market can help designers avoid unnecessary mistakes and keep the traces of "sophistication" in their products.

Since the establishment of Chiu Chen studio, it has always adhered to its design philosophy.

Fast fashion has swept the world these years, its rapid and ultra high frequency update has affected many people's dress matching habits, but also affected the development path of many brands.

And this fast fashion road has made a lot of waste while running wild.

SlowFashion is beautiful, compared to the short and unenvironmentally friendly fast fashion, Zhao Chen has implemented her own design concept, Salable & Easy toCarry, in every aspect of the studio, like slow fashion, paying attention to environmental protection and pursuing sustainable development.

In addition, in the design and research and development, Chiu Chen studio attaches great importance to the quality and style of the products. The clothing designed is not only "Hold" or "full of vitality"; at the same time, because the target audience is the public, under the control of the cost budget, it pays attention to the innovation of shape, color, process and fabric, and displays the characteristics of the fabric. Through the two processing of the fabric, the fabric and clothing show higher effect, highlighting originality, creativity and development. The cooperation with the French native artist FabienValen a has also provided more patterns and styles for the clothing series creation.

Transmitting Chinese culture in a foreign country

The status of Europe in the world fashion always makes designers aspire.

Since the Renaissance, Europe has always stood at the top of the world fashion trend.

In the past, Zhao Chen has taken many trips to Europe to do market research. Paris, Milan, London and Barcelona are all cities that must go.

Based on Europe and settling in France, she gave her the opportunity to explore the characteristics of European fashion and understand the trend of international fashion, so that her personal studio could respond more quickly to fashion market and have more rich fashion and creative resources.

From 2018 to now, thanks to Zhao Chen's personal efforts, Chiu Chen studio has developed products such as original design and development, original trend information report, OEM processing and so on, providing customers with various services about fashion and fashion.

As a designer with Chinese and Western backgrounds, Zhao Chen has never neglected the development of Chinese clothing.

The rapid development of China's economy has led to the huge textile and garment supply manufacturing industry chain. "Chinese fashion" began to appear in the media coverage. "Madein China" can also become "Sold in China".

There are many Chinese designers and Chinese brands in the world's four fashion week.

Facing the ever-changing Chinese clothing, Zhao Chen (ConnieChiu) very much hopes to integrate traditional Chinese cultural and traditional elements into product design, and pmit Chinese national characteristics and folk handicrafts to the French market in Europe.