After The Double Billion Plan, Taipingbird And Ali Signed An A100 Strategy

On January 11, at Alibaba ONE annual business conference, Taipingbird and Alibaba signed A100 strategic cooperation.

The "A100 Plan" spans Alibaba's multi ecosystem, including 11 business elements in enterprise operation, such as brand, commodity, sales, marketing, channel, manufacturing, service, finance, logistics supply chain, organization, information management system, etc., making the enterprise more fully digital. This is another important strategic achievement after the online and offline double billion plan reached with Ali.

The collaboration between platform giants and benchmark businesses has been tacitly reflected in the digitalization: at the annual meeting of Taipingbird management held on January 10, Taipingbird announced its strategy for 2019: "focus on fashion, data driven, and online retail": fashion is the origin of the company's business value creation; In terms of data drive, algorithms are used to drive business decisions; The whole network retail is consumer centric and seamlessly and efficiently links consumers.

Data is energy, and intelligence is the engine. In 2019, Taipingbird will achieve zero to digital infrastructure in some blank areas of enterprise operation. In the field of digitalization, it will continue to realize digitalization, and then achieve intelligent decision-making.

Taipingbird regards winning data as the "four major campaigns" in 2019: terminal digitization, POS upgrading and WIFI layout; Channel digitalization, using customer groups and residential density around the channel to realize the digitalization of store opening channels; The goods realize the layout of RFID chips, and comprehensively receive consumer information; Digitization of the supply chain to realize the intellectualization of the production end; Logistics digitalization realizes the digital connection between stores and logistics bases.

Throughout 2018, we can see Taipingbird's exploration in digital commerce.

　　 TOC joins AI algorithm, business welcomes intelligent era

Catching the young consumers "Taipingniao" not only lies in the transformation of products and marketing, but also in the adjustment of supply chain management.

Taipingbird began to adjust the supply chain management in the second half of 2016. In 2017, it completed a year. In 2018, Taipingbird said that it had started AI application in commodity TOC management: the so-called TOC management mode, in short, the enterprise made production plans according to the sales situation, The "production based on sales" model can break through the bottleneck of the development of clothing companies and bring about the improvement of operational efficiency.

The original model of Taipingniao is the traditional method used by domestic clothing enterprises, and all goods of franchisees are realized through the ordering model. However, under the TOC mode, the order proportion of the franchisee only accounts for 70%~80% of the demand, and the rest of the products are supplemented through the TOC mode.

The addition of AI technology has enabled the application of intelligent algorithms in business and prompted the supply chain to respond quickly: first, the company needs to obtain a large amount of information and data at the sales end. Find out which size and style of products sell well in which store. At present, Taipingbird has sorted out the information feedback through the production and marketing coordination meeting twice a week to determine the replenishment products. 10~14 days after the replenishment, the company will distribute the goods to each franchisee store according to the TOC analysis results. The second is to get through the supply chain information. In the future, the dynamic of stores will be directly supplied to suppliers and franchisees, so as to achieve the smooth flow of information on the industrial chain. In this way, the fast circulation of goods among franchisees can be realized.

　　 New retail stores opened, more data may be available

In the future digital economy era, all enterprises are moving towards the overall digital operation, and consumers and markets are also undergoing disruptive changes. "In the past decade, we have embraced the Internet together. Today's embrace is not enough. Embrace is physical contact. Today, we need to fully integrate into the Internet and the digital world." Xiaoyaozi said.

On September 15, 2018, the newly upgraded collection store of Taipingbird was expanded to Hangzhou Joy City. Peacebird will take the brand flagship store as the retail site, create a fashion platform PEACEBIRD+, encourage young people to create interactive content in the store together, and discover and realize their love in an imaginative way.

When it comes to the specific presentation of stores, Peacebird chooses to start from technology, experience and other aspects to create a new consumption scene of PEACEBIRD+.

This super store, which makes full use of new retail technology, comprehensively upgrades the marketing interactive play of traditional stores through new retail tools and intelligent devices, improves customer purchase experience and sales transformation, and finally realizes data return, helping the brand precipitate member assets and crowd portraits.

The new retail store has initially realized some application scenarios of the smart store, including smart fitting mirror, interactive large screen registered member, voice AI shopping screen, unified settlement checkout, etc.

At the opening, Er Ding, general manager of Tmall Apparel, also said: "As the main engine of consumption upgrading, the main position of brand upgrading and the main force of new retail, Tmall can provide a whole set of new retail solutions for Taipingbird, so as to achieve online and offline connectivity, improve the efficiency of store operation and the global operation of members. It will bring about all-round improvement for the brand in consumer insight, supply chain improvement, online and offline digitalization, etc. The opening of the Taipingbird Joy City store has also become another benchmark for Tmall in the new retail field, bringing a new sample for Tmall's innovation in the clothing field. "

It is understood that there are more than 200 new retail stores like Taipingniao.