Givenchy Collaborate With Blogger Gogoboi

You may remember this Valentine's day.

Blogger "Mr. Bao" and

Cooperation in selling bags.

At that time, Mr. Bao pushed the launch of the Valentine's day limited edition Givenchy Horizon on his public address, which links directly to the official website embedded in WeChat's Givenchy.

80 handbags with a unit price of 14900 yuan were taken away in 12 minutes.

According to the world clothing and shoe net, Gogoboi also sent a similar message in its public address in July 14th. All the styles sold out in 72 hours.

The only difference is that the 6 7490 Givenchy Duetto handbag delivery platform is Gogoboi's own business.

The Givenchy Duetto series is on sale page.

"Not picking" is a fashion business.

The online shopping mall that was developed for Gogoboi and adapted to WeChat was launched in June this year.

According to the introduction of LOOK official micro-blog, all goods sold are selected by Gogoboi, but suppliers are Farfetch, Net-A-Porter, Revolve, Wconcept and other e-commerce sites.

The latter signed a partnership with LOOK to provide 5000 brands and 1 million 500 thousand SKU products for the e-commerce platform and its partners.

LOOK was founded less than a year ago, and its founder, former NetEase executive, has just completed 30 million yuan Pre-A finance.

To put it simply, the business mode of LOOK is to converge "fashion business providers, fashion bloggers and fashion media" to a platform to help bloggers cash in more quickly and earn profits by collecting 10%~15% Commission.

The two main functional blocks of LOOK APP are divided into "store" and "magazine". The former is the display page of handbags, shoes, clothing, accessories, etc. the latter can be used to browse the photos or articles that have been released by the fashion media and bloggers in real time.

As the actual delivery of goods is a cooperative foreign e-commerce website, LOOK not to do inventory and logistics, mainly responsible for after-sales service and technical support.

But beyond APP products, LOOK has more potential than B2B.

According to the 36 krypton report, there are nearly 10 heads of LOOK bloggers who have signed exclusive contracts, covering more than 6 million fans.

From the present point of view, the meaning of "light" is that the blogger is responsible for the content, and LOOK is responsible for building the electricity supplier.

At present, gogoboi's WeChat embedded web page is not very well selected, but also a small program called "BING home cooking cake shop".

Although it seems that the liquidity of fashion bloggers is becoming stronger and stronger, realisation is still very traditional.

At present, there are two common types: cooperation with brands to earn endorsement fees or advertising costs, such as a Instagram quote of Kylie Jenner of 10 to 300 thousand US dollars, and establishment of its own brand, such as having 5 million 200 thousand Instagram fans, and then setting up Chiara Ferragni of personal shoe brand Salad Blonde.

LOOK's Commission mode reminiscent of the RewardStyle set up in 2011.

The company has established cooperation with more than 10000 bloggers, more than 4000 electricity suppliers and 57.5 million brands.

Bloggers can post RewardStyle's purchase links after publishing videos and articles on various social platforms. As long as consumers enter the RewardStyle e-commerce website and consume through this link, the bloggers can get commission.

In 2014, RewardStyle also launched a similar online shopping assistant tool likeToKnow.It for Instagram.

The advantage of the Commission mode is that it reduces the liquidity threshold of the fashion bloggers, and even if it is not "head bloggers", it can also get cash opportunities. The electricity suppliers and brands can find bloggers suitable for them instead of looking at the expensive "head bloggers" that everyone is fighting for.

According to the world clothing and shoe net, RewardStyle has a total sales volume of more than 1 billion US dollars, with a total of 15 million users.

In contrast, LOOK's commission business is mainly confined to its APP platform, and the only entrance is its Mall for WeChat bloggers.

Its advantage is to help bloggers increase their cash flow, and also help find a new channel for overseas websites that do not understand the Chinese market and Chinese bloggers.

But the problem is: the focus is still on the head blogger, and the external platform is temporarily limited to WeChat.

How to solve these two problems may be the problems that they need to think about in the future.

More interesting reports, please pay attention to the world clothing shoes and hats net.