Why Do We Need To Register A Trademark? What Is The Role Of Registered Trademarks?

For newly established enterprises or individuals, they will apply for a trademark at the same time, create their own brands, and develop a certain scale for established enterprises. If new products are launched, they will apply for new trademarks as sub brands in advance. Then why do we need to register trademarks?

How many categories of trademarks should we register?

A trademark is a mark that distinguishes the source of a commodity or service. A trademark can help the applicant protect commodities and establish brand. It is also an important condition for entering the business platform and mortgage financing.

First, protect commodities and establish brands. Trademarks are the marks that distinguish the source of goods or services. Registered trademarks are beneficial to consumers to identify their products and services, protect the intangible assets of applicants, and avoid malignant in the industry.

And infringement, at the same time, is conducive to guiding consumer's brand consumption habits, and plays an important role in establishing brand for applicants.

Second, the important conditions for entering the electricity supplier platform and financing. The registered trademark is the basic requirement and important condition for entering the electricity supplier, and it is also one of the important ways for the applicant to raise the loan.

Loans can win more liquidity for applicants.

Article eighth of the trademark law stipulates that any mark that distinguishes the commodities of natural persons, legal persons or other organizations from those of others, including words, figures, letters, numbers, three-dimensional signs, color combinations and sounds, and combinations of the above elements, can be applied for registration as trademarks.

Then how many categories of trademarks should we register? This requires specific analysis of the specific issues, depending on the applicant's future planning, there are generally two options.

First, the heart of a man must not be hurt.

The best way to prevent brand dilution is trademark protection. For example, "Kangshifu" is a trademark of instant noodles. If someone registers "Master Kang" on the sanitary ware, does he know that the trademark of this brand is not associated with unclean things when he is eating "master" instant noodles? Is the trademark of a wedding photo studio registered in the funeral industry at the same time, will there be some taboo for newcomers? Trademark owners can not prevent others from registering trademarks on other categories of commodities, even if they are registered.

It is also impossible to prevent others from registering the same logo on goods that do not cause confusion. Therefore, registration of the whole category is the best way to prevent this phenomenon.

Second. Apply for registration protection related to your own industry. For example, if the applicant wants to be a Internet Co, you should apply for at least 4 categories, Ninth categories (downloadable software), 35 classes (Internet advertising), 38 categories (communication services), 42 categories (computer development, software operation), so that at least in their own industries, they will be infringed.

Therefore, in choosing trademark category, enterprises should consider the selection of trademark categories from various aspects of their relevance so as to protect their brands.

But there is a trend of becoming bigger and stronger, or the whole category of registration protection. In this regard, Tencent QQ and Chery QQ two QQ brands had been arguing for 11 years, and finally Chery QQ laughed and gave a lesson to Tencent, which can be regarded as a typical example.

More relevant information, pay attention to the world clothing shoes and hats and Internet cafes.