UNIQLO Is Not Satisfied With Selling Clothes And Will Continue To Expand Its Strength.
Japan's founder and chief executive of UNIQLO recently revealed that the group will develop diversified businesses covering hats, handbags, shoes and other accessories.
XX Group spokesman has confirmed that the group now has several accessories, and Ryui Masaai expands this series.
Ryui Masa said that in recent years, he hopes to build his company as the world's largest basic clothing business, and to achieve 5 trillion yen (279 billion yuan) in the next few years.
It is reported that the fast selling group has its own brands such as UNIQLO, G.U, Theory, Comptoir des Cotonniers and Princesse tam.tam.
This year's double 11, UNIQLO in Tmall's various categories of ranking screen, win multiple categories of purposes.
Sales champion
。
In the domestic market, no brand can go beyond UNIQLO.
Insiders have analyzed that the success of UNIQLO is the result of many factors.
First, strategically, UNIQLO's goal is to create basic clothing that everyone can wear. All its development strategies focus on mining standardized products from the non standardized apparel industry. With the help of the global supply chain, brand appeal and R & D investment are used to reduce the risk of product development failure, and the efficiency is brought to the extreme and the price is reduced to the extreme.
Secondly, from uniforms, UNIQLO launches only 1000 garments a year, while SKU of other scale clothing brands has already passed over 10000.
Thirdly, from the supply chain,
Uniqlo
There are only about 70 factories, while the other garment giants have more than 1000 suppliers.
"Small and broad" is the strategy of UNIQLO, concentrating on efficient production and giving play to the universality of clothing.
Yesterday, XXX group released its first quarter financial results for the 2016 fiscal year. In the 9 to November of 2015, the group's total revenue was 520 billion 300 million yen, an increase of 8.5% over the same period last year. The total profit of the parent company should be 48 billion yen, down 30.2% from the same period last year.
Among them, Japan's domestic performance and overseas market performance based on Greater China were not up to standard.
operating profit
They decreased by 12.4% and 14.2% respectively.
Fast marketing group explained that global temperature change is the biggest obstacle to the growth of fast track sales.
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