What Is Behind The "Black Friday" Of Cross-Border Electricity Providers?

The origin of "black Friday"

The fourth Friday of November is the annual "United States".

"The promotion season, as the day draws near, recently, many overseas cross-border e-commerce websites, led by foreign ports, small red books and Amazon, have announced the launch of the" black Friday "campaign." black Friday "has also become another promotional feast after the" double 11 "business.

Experts say that behind the "black Friday" of cross-border electricity providers, it reflects the current domestic consumer spending escalation and online shopping demand for overseas goods.

Black Friday becomes a new selling point for cross-border E-commerce

Black Friday, originated in the United States, has a history of 54 years and is a prestigious overseas promotion activity.

In recent years, many countries such as Europe, America, Japan and Japan have been involved in the "black Friday" big carnival, which has already formed the atmosphere of global competition.

Recently, major

Ocean Terminal announced that from November 20th to 30, it spent hundreds of millions of yuan to build the largest annual activity in the history of cross-border electricity supplier in China - "2015 global black five Carnival".

The 20 thousand largest buyers and thousands of merchants on the joint platform will offer the first overseas discount products to Chinese consumers and the best quality merchandise in the world's major department stores, outlet, supermarkets and boutiques. The products will come from 35 countries and regions, and more than 40 charter flights a week will be directly sent to the country in.

On the same day, Amazon also announced that Amazon China will participate in the global synchronized "black Friday" Shopping Festival. During the black five period, consumers only need to log on Amazon's China account to purchase goods from Amazon's US site through Amazon, and can pay directly through the UnionPay card.

Shanghai based community electric business "Xiao Hong Shu" also used "black Friday" as an important marketing node.

Reporters learned from the company that the "little red book" will start from November 27th to December 1st to create the so-called "red Friday" promotion. At that time, overseas direct mail products can arrive at 3 days as fast as possible, and domestic bonded warehouse goods can reach 2 days as fast as possible.

Ocean pier CEO Zeng Bi Bo told reporters that for the domestic electricity supplier industry, "double 11" really changed people's habit of buying online shopping.

For cross-border electricity providers, although China's consumption demand for imported goods is very large, at present, the consumption consciousness and demand of Chinese people is not yet mature. Therefore, it is necessary to use "big events" or "big festivals" to cultivate Chinese consumers' habit of shopping overseas.

"Black Friday" is a very good opportunity.

In response to the current electricity supplier's participation in the black Friday craze, Mo Daiqing, an analyst at the China Electronic Commerce Research Center, told reporters: "the concept of black Friday has been gradually accepted by the Chinese people. In recent years, the trend has been a hot trend, and the demand for foreign goods has been increasing day by day. In addition, the domestic cross-border import electricity supplier has shifted from the" double 11 "to the" black Friday "position, especially in the price advantage, which has attracted more consumers' purchase.

Domestic consumer demand for Internet users is growing.

Many consumers in the past few years mainly through the "Hai Tao", "Hai Dai" and other ways, but this way from the tax side is a gray area; with the rapid rise of cross-border electricity providers in recent two years, more and more domestic consumers began to import global cross-border e-commerce sites to achieve global shopping.

According to the statistics of China Electronic Commerce Research Center, China's cross-border e-commerce pactions in the first half of 2015 were 2 trillion, an increase of 42.8% over the same period last year, accounting for 17.3% of China's total import and export value.

Among them, cross-border electricity supplier exports accounted for 84.8%, the import ratio of 15.2%.

During this year's "double 11" period, Alibaba and Jingdong have taken the "global purchase" and "buy the whole world" as new gold rush spots.

Ali CEO Zhang Yong said that globalization is the theme of Ali's "double 11" this year and the future. Ali hopes to help Chinese consumers enjoy the excellent products in the global market in China.

According to the research published by Accenture and Ali Research Institute, it is estimated that by 2020, China will import $245 billion of consumer goods through cross-border electricity suppliers, making it the largest consumer market in the world.

"Black Friday reflects the increasing popularity of domestic users for foreign goods."

Mo Daiqing said that in order to meet the rapid development of the demand for overseas online shopping market and cope with the changes in the industrial structure, the domestic cross border import business will create a new starting point for cross-border online shopping to build black Friday.

"Ocean wharf has been promoting black Friday since 2014, and 2015 is a key node because we have seen the huge demand for overseas consumption in China."

Ceng Bibo said that every year, the ocean terminal will regard "black Friday" as the most important annual activity. It is expected that more and more e-commerce enterprises will participate in the "black Friday" war.

In the view of research institutions, China's foreign trade is showing a downturn this year, while cross-border e-commerce is booming.

With the gradual liberalization of cross-border electricity supplier pilot policy and the participation of more enterprises, these will significantly promote the rapid development of import cross-border electricity providers.

The market is still nurturing.

As one of the first batch of cross border e-commerce pilot cities in the country, Shanghai recently issued a number of opinions on promoting the development of cross-border e-commerce in this city, aiming at achieving the large-scale, standardized and standardized development of cross-border e-commerce.

Reporters recently learned from the Shanghai customs, in order to promote cross-border electricity supplier development, this year, Shanghai customs has realized the import link tax payment online, the inspection of imported taxable goods, the entry of goods to customs automatic filing.

Next, the Shanghai customs will further improve various supporting regulatory measures, and put postal channels into the scope of cross-border electricity supplier pilot, so as to promote the formation of a new pattern of cross-border e-commerce development coexisting with various modes.

Imports of cross-border electricity providers will undoubtedly have broad prospects for development, but they are still in the initial stage of the market.

In the domestic electricity supplier field, the volume of cross-border electricity supplier imports is still relatively small.

Even in Ali's "double 11" 92 billion 100 million pactions this year, imports of cross-border electricity providers accounted for only one digit.

In the industry view, cross-border electricity providers and domestic electricity suppliers, the supply chain is more complex.

The whole process of cross-border electricity supplier needs the link up of procurement supply, logistics distribution, electronic payment, after sales service and so on. Any problems in any link may affect the development of cross-border electricity providers.

Moreover, compared with domestic electricity suppliers, most of the commodities imported upstream of cross-border e-commerce are not well known to domestic consumers, and there is a barrier of information asymmetry between consumers and upstream brands.

In particular, this year, some cross-border e-commerce sites, the sale of the storm, is to allow consumers to cross-border electricity supplier trust is greatly reduced.

In this regard, Zeng Bi Bo believes that for cross-border electricity providers, the key is to establish a long-term selection mechanism, do a good job in the introduction of long tail goods, non explosive products mining, and these correspond to more sensitive and fragmented supply chain.

If cross-border enterprises want to make breakthroughs, they must return to the essence of users, and do solid service and experience.

According to the introduction, in order to attract consumers, the Ocean Terminal launched a new cross border consumer protection system, set up domestic return warehouses, supported "7 days without reason for local returns", and Xiaohong Book claimed that there was no reason to return products within 30 days.

"At present, China's import cross-border electricity consumption may be five years later than the domestic online shopping."

Ceng Bibo told reporters that the volume of black Friday's "black Friday" is expected to be equivalent to the "double 11" trading day of Ali.

But now the development of mobile shopping is booming, and the demand for online shopping overseas is strong. All these will greatly promote the development of cross-border e-commerce.