The Way Of Managing High-End Women'S Clothing Is Very Important To You.

The fierce competition in the women's clothing market has led some small accumulating shopkeepers to turn their strategic vision from the ordinary market to the high-end women's clothing market, specializing in the business of the rich and taking the boutique route.

However, after all, the high quality guests with money and quality are the few consumers. How to maximize the attraction of the target customers and win profits has become the primary problem to be solved in the high-end boutique.

The following are the analysis of real success cases:

If you want to take the boutique route and make high-end women's clothing, you must combine your own situation, make a good location, and work out a feasible development plan.

Like Shun Zi, because he is an art worker, he has a good eye.

Both goods and goods are highly skilled.

But at the same time, the spirit of professional service and the successful location are also indispensable.

Mr. Shun Zi opened a graphic design company a few years ago, and Shun Zi, who was an art designer, often helped to deal with business and made many friends. Some of them opened individual shops on Tianhe South Road. Shun Zi was influenced by them. They also wanted to realize their dream of small business creation: they own a clothing store with their own elaborate layout.

So at the end of 2005, Shun Zi rented a street pavement on Tianhe South Road.

She believes that the small business is a good location, "popular", careless, for this reason, she refused a lot of cheap rental street pavement.

"Small businesses need to be rich."

Shun Zi said very honestly.

Many people in Tianhe south road do foreign trade clothing business. They are doing dozens of dollars of low-grade business. They believe that the best quality and low price can be small profits but quick turnover. Shun Zi disagrees: the customers who are used to buying dozens of yuan clothing have limited economic income.

It is also limited, loyalty to merchants is not high, business is difficult to maintain long-term stability; it is undeniable that cheap clothes also have personality, but the texture is not good, the overall style is too lively, can not be recognized by the main consumer group of Tianhe business circle - urban white-collar workers.

What Shun Zi wants to do is between 150 yuan and 300 yuan.

Clothing business, but also has its own core style: elegant and beautiful European leisure series, which is not as simple and simple as American goods, and not as gorgeous as Korean and Japanese street fashion. Therefore, she clearly targeted her target customers in Tianhe white collar.

Shun Zi is also not used to picking goods from only one or two suppliers, but prefers to pick out colorful items from multiple businesses, and only one or two items are added to each item. Customers need more.

In her opinion, as long as the vision is good, we can excavate gold from some unexpected corners.

On one occasion, she went to Dongguan to pick up the goods and found that there were dozens of different styles of thickened linen long skirts on the corner of the warehouse.

After hearing, I learned that the dress was the model of the long skirt that the company brought back from Belgium. It wanted to imitate the processing and sold it to African countries. But Shun Zi thought that Guangzhou girls often worry about what clothes to wear in the spring and autumn season, so that the thickened skirts are comfortable and comfortable, which is very suitable for early spring and late autumn wear.

She came back with great success. Indeed, her unique style attracted a large number of white-collar white-collar workers in Europe, and sold out in less than a week.

Good at communicating with customers and gradually building up friends are Shun Zi's proudly skills and very suitable for the petty bourgeoisie shopping environment of Tianhe two road.

Over the past few days, a number of European and American design styles of foreign trade clothing have been introduced into the store.

Shun Zi immediately sent text messages to the customers. After she came, she tirelessly helped the customers change their six or seven clothes and eagerly dressed up for her.

When customers think they want to buy too much and exceed the budget, Shun Zi does not encourage customers like other stores, but from the perspective of customers, it is recommended that which clothes should be removed.

Such a situation is very common in Shun Zi's shop. After a long time, the relationship between shopkeepers and customers becomes relaxed and natural. More and more Shun Zi's friends and customers are getting bigger and bigger.