Football Has Become A New Favorite In The Business Field, And Anta Has Been Involved In It.

The promotion of favorable policies and the development of China's football industry have made football a new favorite in the business field.

Recently, some media broke the news that

Zheng Zhi has signed a huge sum of 7 million yuan.

By the end of last month,

The official announced that he signed a contract with Shandong Luneng international striker Yang Xu.

In the view of sports industry, domestic

It is still very optimistic about the football market. Cutting products from endorsement is a common way to expand industries.

Anta has already set foot in football.

In April this year, Ding Shizhong, chairman and CEO of Anta's board of directors, said in an interview with the media that "football has been officially regarded as Anta's strategy and is studying how to participate in the football field in the future".

But as of press release, Anta did not sign contracts.

The news and football strategy have been restored.

It is understood that the domestic sports brand does not have a series of football products, but only at special nodes, football is used as marketing activity.

During last year's World Cup,

In line with the topic of World Cup, the football series QS (quick response) products, including national team jerseys, football shoes, etc., will be launched.

Some football culture has appeared in terminal stores, and some T-shirts including soccer elements. Anta has launched a professional training football suit.

Zheng Zhi is currently the captain of the Chinese national football team. He has played the role of Shenzhen Jianlibao, Shandong Luneng Taishan, Charlton and Scotland Football Super League team Celtics and so on. Now she is playing in the Chinese Super League Guangzhou Hengda football club.

The first peak of domestic brand sponsorship was in 2002, when Lining signed Li Tie with $1 million, and launched a series of football shoes. Later, Zhao Jun and Wang Xinxin signed contracts with them.

But with the withdrawal of the football product line, the domestic sports brand has no cooperation with football players.

And Adidas's two major foreign sports brands.

In January of this year, Nike signed a contract with the Chinese Football Association for 1 billion yuan, sponsoring equipment for the 12 Chinese National Football Association's brand names, holding Nike in the name of the Super League and sponsorship contract of 12 years, becoming the most popular sports brand in China.

In addition to sports brands, sports related industries are also fighting for football resources.

Evergrande Taobao Football Club Limited by Share Ltd recently submitted a new three board application, and is expected to become the first listed football club in China.

In January of this year, China's happiness foundation Limited by Share Ltd acquired the Chinese team Hebei Zhongji.

Last year, Ali announced the joint venture between Hengda and Suning in Barcelona. Gome also heard rumors about the purchase of Dalian Arbin club. In 2013, Jingdong mall and China Super League reached a strategic cooperation agreement for five years, and Jingdong mall became the exclusive partner of retail business and shopping website of China Super League.

In fact, the recognition of Chinese football by the commercial market stems from the emphasis of national policies to a certain extent.

In October 2014, the State Council issued several opinions on accelerating the development of sports industry to promote sports consumption. It stressed that the three major spheres of football, basketball and volleyball should be taken as the breakthrough point to accelerate the development of collective projects with wide popularity, high attention and large market space, and promote the development of industries in depth.

In March 16th this year, the Chinese government announced the overall plan of China's football reform. The plan mentioned that football will be included in the economic and social development plan, and the three step strategy should be implemented, including short-term, medium-term and long-term goals.

Among them, the short-term goal is to straighten out the football management system and formulate the medium and long-term development plan for football.

A month later, in April 30th, the leading group of China football reform was established and vice premier Liu Yandong of the State Council served as the group leader.

The attention of such a high standard is considered to be the ten year of gold in football.

Football is the largest single item in the sports industry. Strong ornamental, antagonistic, entertaining and participatory make it the most attractive competitive sport. It is also the most profitable representative. The profit model of football industry is very extensive, and the industrial chain is also long, which belongs to the high value-added industry of the code type.

As a typical competitive sport, the core of football commercialization is still content oriented, so as to realize the revenue of tickets, broadcasting rights, derivatives, commercial sponsorship and gambling.

According to the 2 trillion yuan market space of China's sports industry, the market space of football industry is over 800 billion yuan.

But in the most basic football products, the domestic sports brand has not yet received a share.