Alexander Mcqueen Or Find "Resonance" Between Art And Commerce.

In the current poor performance of all major brands, the group of "Paris", "Alexander McQueen", "Stella McCartney" and "Brioni", which are classified as "other brands", have better performance.

Analysts believe that the smaller luxury brands in luxury goods group have considerable potential for growth, and the future development of Alexander McQueen will not be underestimated.

about

Most of the brand's memory remains in the 2010 year of Mai Kun's suicide.

His style of work is usually considered to be wild, complex and perverse.

The bad boy in the circle.

After McQueen's death, the British Metropolitan Museum also held a retrospective exhibition entitled "the beauty of the wild" for McQueen, showing more than 170 Pieces of costumes and accessories in the past 20 years.

However, the eye catching in T and Taiwan, and the excellent sales performance in shops are not the same thing.

Recently,

Rogerio Fujimori, a luxury industry analyst at RBC's capital markets department, released a research report which revealed that the Alexander McQueen target will double the number of Direct stores in four years, from the original 45 to 90, with an annual sales volume of more than 500 million dollars.

The report points out that if we want to achieve this goal, the brand revenue will have to reach 15% in the next few years, and the sales per square metre should also rise from the current 15000 to 20000 euros.

However, analysts are optimistic about this: "Alexander McQueen seems to have found a balance between art and commerce, and now the creative director Sarah Burton" has a good combination of brand creativity and business operation.

Sarah Burton joined Alexander McQueen in 1996, and began to take charge of women's clothing design in 2000. After 2010 years of makun's suicide, she took the post of creative director.

This goal will be achieved by expanding the Asian business and the leather goods market.

At present, the brand's leather products account for 20% of the total sales, while women's clothing accounts for 38%, while men's wear is only 15%.

China is the most important market. Its sales account for 32% of the total, followed by the United States, which is about 23%.