Nike Will Release "Smart" Sneakers

On the morning of January 8, it was reported that Nike officially announced at CES 2015 that it would release "smart" sneakers Nike in October this year, which is a legend with many stories gym shoes 。

Movie fans are no strangers to these shoes. Back To The Future, supervised by Spielberg in 1989 II (Back to the Future 2) was released as scheduled. This original futuristic film shaped a dream of time travel for that era. It has become a deep memory of many people. In the film, Martin, the hero, came to the future October 21, 2015, and once wore a pair of shoes named“ Nike Air Mag ”In addition to its beautiful appearance, it can also tie the shoelaces automatically.

After more than 20 years of waiting, we are getting closer to 2015, and Nike will make this pair of shoes really appear in our lives.

Nike's move is a great success Marketing It not only spans 20 years, but also stands on the cross road of film, technology, fashion, sports and other industries.

Previously, this pair of shoes had been "exposed" through multiple channels, and it was worn by foreign artist Kanye West and Chinese star Yu Wenle.

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The reporter learned that Zhejiang Cole Group Co., Ltd., a leading cotton textile enterprise, will open its first overseas factory in Lancaster County, South Carolina, with a total investment of 218 million dollars. "The contract has changed from intended investment to actual effectiveness. The first phase of the project will break ground in February 2014 and is expected to be put into production in October 2014."

Huang Guogang, the office director of the group company, told reporters that at the end of last year, the company began to look for investment opportunities in Vietnam, India, Pakistan, the United States and other countries. Finally, after actual research and demonstration, the company set up factories in the United States.

Huang Guogang said that the project's foreign investment is mainly to deal with the high cost of labor and energy in the domestic cotton yarn industry, avoid the trade barriers set by the international market on China's textile industry, and promote the implementation of the enterprise's internationalization strategy.

According to the data presented by Cole Group, the whole project will form 100 sets of the most advanced rotor spinning machines in the world today, with an annual output of 15 tons of yarn, of which 52 sets of rotor spinning machines and 6 sets of production equipment such as the cleaning unit will be equipped in the first phase, and the annual production scale will reach 70000 tons of rotor spinning after being put into production.

Liu Aihua, Secretary General of Zhejiang Cotton Textile Industry Association, confirmed to the reporter that Zhejiang Keer Group Co., Ltd. is the first cotton textile enterprise in Zhejiang Province to invest directly abroad, and it is also the first manufacturing factory set up by Chinese textile enterprises in the United States.

Zhang Handong, president of Zhejiang Institute of Commerce, said to reporters that before, foreign investment in manufacturing industry mainly included equity investment and mergers and acquisitions. It was rare for such enterprises to set up factories directly in developed areas such as the United States. He believed that with the constraints of trade barriers and other factors, as well as the rising cost of land, labor, resources and other factors, direct foreign investment would become more and more.