Clothing Store Shopping Guide Can Bring You Income?

"You can try it on if you like," "this is our new model, welcome to try it on"...

From the memory of shopping, similar words always seem to be full of consumers' ears. Even though consumers are already "looking at dishes", the guide buyers in clothing stores are still enthusiastic.

Is it that the consumers do not enjoy the hospitality of the waiter, or do the shopping guide do not catch the appetite of the consumers?

The incompetent salesperson is the biggest cost and profit black hole of a store, all of which are derived from the communication method and the customary selling skills used by the shopping guide to communicate with customers.

In fact, the way that shopping guides express their content is much more important than the content itself. They may sell less clothes every day, but they do not realize that what is more serious is that they lose the foundation of their survival and development -- brand image.

The image of terminal is summed up in four aspects: store image, service, sale and product.

What is the impact of these aspects on brand image? First, if the store image is good, it will naturally attract more customers. Second, only when customers enter the store, can they provide services to him, good service attitude, give customers a good impression, a relaxed shopping environment, customers are willing to stay and see products and listen to introductions; third, customers really want to stay, and the skilled sales skills can be used to guide products.

To go out; fourth, the shopping guide knows the product, and has a wealth of product knowledge, so that he can sell the product better, sell value for money, and even value for money.

The four aspects are interrelated and progressive. They are also the four basic skills required in the process of building the terminal image.

The store service in clothing brand image building should be innovative, and it can not always deal with customers' changing needs and increasingly demanding demands with invariable language and thinking.

For example, "try it on" is all nonsense, because customers must try to buy clothes.

"This is not bad, but try it." it is because the salesperson lacks professional knowledge and fails to recommend suitable styles to customers. As long as he sees which clothing the customer sees, it says that it is good, causing customers to distrust the recommendation of shopping guide, which can be described as a guide's own performance so that customers do not take their suggestions into consideration.

If you want to compete fiercely

Market competition for larger market share, we must do in many details and competitors, including communication between customers and language response.

So, how can the terminal's shopping guide create a "gas field" that attracts consumers? For example, try it on: first, shopping guide should grasp the opportunity, and don't put forward the suggestion of putting on trial too early; secondly, it is suggested that we must have confidence in trying it on, and this confidence can be shown through the strength of language and limbs. Once again, it is advised not to give up easily when trying on it. If the other party refuses, we should think about the sufficient reasons for asking for another try again, and let it go.

It is reasonable to feel that it is reasonable, but it is advised not to wear it more than three times. Otherwise, it will make customers feel disgusted. Finally, set up a professional consultant image in front of customers and get customers' trust. For many consumers who hate the word "try on", in the face of this situation, shopping guide can say: "Miss, you really have a good eye."

This dress is the hottest one we sell this week, selling five or six pieces every day.

With your figure, I believe you will have a good effect after wearing it. Here, there is a fitting room. Please follow me to try it on to see how it works.

If the other party still doesn't move, the shopping guide can say: "Miss, in fact, everyone wears different effects, even if I speak it well, if you don't wear it, you won't see the effect."

This is fair and reasonable, and consumers will not dislike it.

For the clothing industry, retail is the details, the terminal is no small matter, the brand is the king, but wins the terminal.

Because only the recognition and sales volume of consumers can bring profits to investors, and a group of buyers who are popular with consumers will add more color to the brand image.