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The Luxury Industry Is Haunting. Negative Growth Continues To Linger.

2014/8/6 19:40:00 12

The Luxury Industry Is Haunting And Negative Growth Is Lingering.

Under the background of the scandals of counterfeit goods, can luxury brands still play well in the market? A few days ago, the billion brand power network took stock of the five major brands of the luxury goods industry in 2014 Q1 sales. P In the inventory process, reporters found that this year's luxury industry has not been able to reverse the 2013 (2013 stores) decline since the year, low growth and negative growth has been haunting the entire industry. 
 > a href= "http://sjfzxm.com/news/index_p.asp" > Louis Weedon < /a > (Louis Weedon store): two digit growth leading group sales /p >
 2014 Q1, the revenue of LVMH group of Louis Vuitton parent company was 7 billion 210 million euros (US $9 billion 950 million), an increase of 4% over last year's 6 billion 910 million euros. In 2013, LVMH group's first quarter business income increased by 6% over the same period last year, while the growth rate in 2012 was 25%. 
Louis Weedon's income in 2014 increased by 10.7% to 2 billion 639 million euros compared with 2 billion 383 million euros in the same period in fiscal 2013, and the organic growth rate was 9%, which surpassed 3% in the first quarter of last year and led the various departments of the P group in 2014. 
 > a href= "http://sjfzxm.com/news/index_p.asp" > Hermes < /a >: Japanese market welcomes great benefits, /p >
In the first quarter of 2014, Hermes achieved a total revenue of 943 million 500 thousand euros, an increase of 10.1% over the same period last year of 856 million 800 thousand euros, excluding the effect of the exchange rate, a comparable increase of 14.7%, exceeding the market expectations. P Same store sales increased by 16.7% year-on-year at fixed exchange rates. 
 analysts believe that Hermes has made significant gains in the first quarter, especially in the Asian market, especially in the Japanese market. However, the Japanese market's contribution to the performance of Hermes is not sustainable. 
 earnings data show that sales of Hermes in the Japanese market increased by 22% (fixed exchange rate) as a result of the increase in consumption tax in April 1st and the expectation of consumers to raise prices. Other Asian countries have increased by 18%, especially in the Chinese market. The US market recorded a growth of 18%, and Europe's growth rate was only 8% due to the difficult economic environment. 
 > a href= "http://sjfzxm.com/news/index_p.asp > > Gucci < /a >:" go logo "strategic error /p >
 Gucci Gucci Q1 recorded only 0.3% of comparable sales growth in 2014, less than 0.5% of analysts' forecast, and sales fell by 3.2% to 838 million euros based on actual exchange rate, which was roughly in line with analysts' expectations. Gucci was completely knocked out in the competition with its main rival, Louis Weedon. 
 compared with LV, Gucci is the concept of luxury goods, but the fashion brand operation mode is adopted, and the performance decline is expected. At the same time, Gucci has been advocating its Logo, "de Logo" will undoubtedly give Gucci a fatal blow, so that the brand value is down, and the premium is reduced. 
 Prada: net profit plummeted /p >
Sales in the first quarter of the year Prada fell 0.6 percentage points to 777 million euros, while the revenue for the same period last year was 782 million euros. In the same period, operating profit dropped by 20.1%, accounting for 156 million euros, accounting for 20.1% of sales; EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization, profit and depreciation before amortization) decreased by 11.2%, to 213 million euros, accounting for 27.5% of sales. The sales volume of 551 direct store stores was 697 million euros, an increase of 2.8% compared with the same period last year. 
 by the impact of exchange rate market volatility and wholesale channel reform, net profit recorded a 23.8% decrease of 105 million euros, compared with 138 million euros in the same period last year. 
The overall performance of Prada in the Asia Pacific region dropped by 1.2 percentage points, recording 286 million euros, or about 392 million US dollars, mainly affected by the slowdown in Korea, Hongkong and Singapore. However, the development momentum of brands in mainland China, Macao, Japan and other parts of Asia is still good. Large (middle and large stores) land area has gained nearly 20% growth in performance. Therefore, Prada believes that China is still a huge market with great potential for development. 
 Ferragamo:Q1 good performance, Asia Pacific main target market /p >
 Ferragamo sales increased by 6 percentage points in the first quarter, 299 million euros, or about 496 million US dollars, and the sales performance last year was 282 million euros, or 372 million US dollars. 
 net profit, Ferragamo increased by 2% compared with the same period last year, reaching 27 million euros, or 37 million yuan, mainly due to the growth of important markets and the development of leather ornaments and footwear products. Meanwhile, brand profits increased by 1 million euros, 1 million 370 thousand US dollars, and operating profit increased by 7 percentage points to 42 million euros, or about 57 million 500 thousand US dollars. 
 Asia Pacific region was once the main target market of Ferragamo, an increase of 5.3% over the same period, accounting for 36.4% of the total global performance. China's retail business is particularly impressive, with a growth rate of more than 10%.