Domestic Business Casual Men'S Clothing Industry Needs Upgrading

< p > business men's clothing, in strict sense, men's clothing does not refer to men's clothing, but refers to formal dress, formal dress and so on. With the gradual change of dress concept, the category of men's clothing has been expanded, but it is still limited to social and business costumes.

Men's clothing is relatively simple in form, but characterized by excellent workmanship and exquisite science, it is suitable for brand management.

Therefore, there is "men's wear cards, ladies wear wear" one said.

The VMD strategy of business men's clothing store must emphasize the common characteristics of the clothing category and display the brand's personality style and image characteristics.

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< p > domestic a href= "//www.sjfzxm.com/news/index_c.asp" > business casual men's wear > /a > brand is rising rapidly, the competition of clothing brand is fierce.

Men's wear is a focus on brand quality industry, if the enterprise positioning too broad, will make the brand in the eyes of the consumer's lack of positioning.

Clothing processing industry is well-known throughout the country.

YOUNGOR, seven wolves, Chinese fir, reporting birds and so on rely on large-scale production, supply and sale of garment enterprises started to grow rapidly, and gradually become the representative brand of men's wear market.

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< p > Wang Xu, chief researcher of China Textile Information Center's popular trend center, said that because of the resource advantages of Southern enterprises, brand expansion and franchisees are the main channels for expansion, and franchisees play a very important role in brand promotion.

While the northern market is dominated by Direct stores, and the franchisee as a supplement, the speed of brand expansion is slightly slower.

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< p > business men's wear market is beginning to become fashionable. Early in the enterprise, more attention was paid to the preference of 25~45 year old group to mature business casual menswear. Then, the demand of 20~35 year old group for fashion products has gradually attracted the attention of enterprises.

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< p > "at present, the domestic business men's wear market has entered the era of comprehensive" a href= "//www.sjfzxm.com/news/index_f.asp" brand competition < /a >.

Si Hongjun, assistant general manager of Beijing Shun Mei garment Limited by Share Ltd and general manager of the domestic trade department, said that especially the impact of the financial crisis and rising costs on foreign trade export orders, many foreign trade enterprises and garment enterprises taking account of two markets at home and abroad have gradually shifted their focus to the domestic clothing market.

Large scale international brands entering the Chinese market also make the competition for business men's wear market more intense in the future. There is still a certain gap between domestic brands in terms of design, research, development and marketing and international brands.

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< p > for every menswear brand, 80 and 90's consumers are becoming attractive a href= "//www.sjfzxm.com/news/index_s.asp" > target customers < /a >.

They are a self consuming generation, living in the Internet age, paying more attention to fashion and paying attention to the embodiment of individuality.

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< p > business men's clothing industry has gone through ten years of trials and hardships. In the near future, the pition is coming. From the traditional professional dress to the fashionable and casual style nowadays, the men's clothing industry has undergone tremendous changes in the process of consumption demand change and enterprise development.

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