DZRZVD Launches "Light Outdoor, Heavy Fashion" Concept Clothing

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > DZRZVD < /a > (Du Jia place) outdoor brand officially launched the concept of "light outdoor and heavy fashion" in its products in 2014.

It is reported that "light outdoor, heavy fashion" concept was first put forward by Dujia, and has gradually become one of the most important product categories in outdoor industry.

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< p > "light outdoor, heavy fashion", that is, "lightweight outdoor" or "fashion outdoor", is a professional outdoor clothing and product which integrates functions and comfort, technology and fashion.

Chen Guohua, general manager of dugatti (China) outdoor products Co., Ltd., told reporters that "light outdoor and heavy fashion" is different from outdoor outdoor clothing and products for extreme environment. It is also different from the general outdoors < a href= "//www.sjfzxm.com/news/index_c.asp" > casual wear < /a > products.

"Outdoor and heavy fashion" clothing and products adapt to outdoor weather conditions and provide all-weather protection for wearers. At the same time, we emphasize the "light outdoor products" system marked by "lightweight materials technology", "easy and convenient function" and "light fashion design", trying to create a more relaxed, comfortable and natural outdoor sports, travel and life experience for the wearer.

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< p > the concept of "light living" has gradually become the mainstream, and "light outdoor" as a most relaxed and natural sport, travel and lifestyle has become a part of "light life".

A href= "//www.sjfzxm.com/pioneer/" > Chen Guohua < /a > said that China's outdoor sporting goods industry is an emerging industry in the nurturing stage. It is on the eve of rapid development. With people's admiration for outdoor life, the outdoor products market will have a good development prospect.

However, in the competition of homogeneity in outdoor products industry, many enterprises have begun to explore the way out of specialization, life and fashion, and find a breakthrough in differentiation.

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< p > the concept of "light and fashionable" of outdoor equipment launched by DZRZVD (Du Jiadi) is a new attempt.

DZRZVD (Du Jiadi) has been living in harmony with nature, challenging human limits, developing technology for a long time, and spreading the ideal outdoor culture.

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In the past 28 years, DZRZVD (Du Jiadi) is committed to building an outdoor life brand that people live in harmony with nature. It takes the evergreen tree as a symbol to show the spirit of loving nature and living in harmony with nature.

DZRZVD (Du Jiadi) breakthrough design and color matching, continue professional and functional characteristics, based on the addition of distinctive modern elements, presenting a new outdoor style and culture.

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By virtue of the rich experience gained by Germany, P vigorously develops customer experience activities in China, collects consumer suggestions, and promptly reflects recommendations on product design.

At the same time, we can further narrow the distance from customers through customer experience activities.

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< p > "DZRZVD" brand originated from Germany, and Chinese pliterate as "Dujia land". It was founded in 1986. It is one of the largest outdoor products brands in Germany and Europe. Its slogan is "comfortable outdoor experience at home, with professional outdoor sports protection" and is suitable for outdoor enthusiasts of all ages.

A professional outdoor sports brand specializing in the development and production of outdoor leisure equipment.

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< p > DZRZVD (Du Jiadi), an outdoor brand founded and designed by outdoor enthusiasts, advocates the philosophy of "do not want others to do anything to others", insisting on the concept of "providing customers with extreme condition test", pursuing the excellence of product performance and function, and pursuing the design closer to the needs of consumers in outdoor activities.

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