Thailand Shuns The Traditional Sporting Goods Industry To Enter The Outdoor Goods Market.

< p > as one of the main brands of sports brands such as XTEP and Anta, less than a target= "_blank" href= "//www.sjfzxm.com/" > shoe bottom /a supplier, the largest sports shoes sole enterprise in Quanzhou area of Fujian Province, Tai Ya shares are also not affected by the low sales performance of sports brand downstream. < /p >
< p > recently, Thailand shares issued the notice of performance notice amendment, adjusting the net profit attributable to shareholders of Listed Companies in the first half of 2013 to 1 million yuan ~300 million yuan. The net profit in the same period in 2012 and 2011 was 57 million 600 thousand yuan and 22 million 67 thousand yuan respectively. < /p >
< p > Thailand shares said that the revision of the performance was due to the company's additional investment in bubble shoes, which invested much more in the initial stage of the project, as well as investment in development, design, tooling and direct shops. < /p >
< p > and Thailand shares related staff told reporters that in the first quarter of 2013 earnings report, the company's profit forecast for the first half of this year is 600-1700 yuan, far below the same period in previous years, one of the main reasons is the poor sales of sports brands and high inventory. < /p >
< p > public information shows that the main business of Thailand's shares is the research, production and sales of sports shoes soles. In 2012, the top five customers of the company were XTEP, Hongxing Erke, Anta, Golden Lake and noble bird. < /p >
< p > but in the fourth quarter of 2013, the performance of sports brand was not satisfactory. The order amount of XTEP (calculated at wholesale value) dropped 15%~17% compared with the same period last year, while Anta fell by 5%~15% compared with the same period last year. The number of orders for 31st order in 2013 winter order meeting also decreased by about 17%. < /p >
< p > high storage has always been a problem faced by domestic sports brands. According to the 2012 earnings report, Anta's inventory at the end of the year was 690 million yuan, XTEP was 580 million yuan, and the inventory pressure directly led the enterprise to change the order pattern for the upstream suppliers. < /p >
< p > according to the staff, since last year, the main customers have changed the order mode from the average number of orders for each shoe in the past to "a small number of items", that is, to reduce the order of a particular style and broaden the range of styles. < /p >
< p > "because different styles of shoes require different materials and moulds, which results in the continuous replacement of moulds and materials, cleaning machines, and the proficiency of workers in the manufacturing process. The cost has gone up at once." The staff member said. In order to cope with the sluggish industry situation, Thailand shares also used their existing industries to expand related businesses and extend the industrial chain. The bubble shoes mentioned above are one of them. < /p >
< p > in June this year, Thailand shares to the wholly-owned subsidiary of Xiamen Rui hang sporting goods Co., Ltd. increased 10 million yuan, mainly for new bubble shoes project operation. In addition, the company set up an outdoor brand RAX in July 2011 to avoid the fierce competition in the traditional sporting goods industry and enter the outdoor products market. < /p >