Shop Business "Price War" To Challenge The Outcome Of The Electricity Supplier?

< p > just over the last weekend, 28 shopping malls and department stores of the friendship group have taken the relay baton of the electricity supplier war with the "5 anniversary" of "Zhongqing".

Compared with past promotions such as "full coupon", "full reduction" and "conversion of accumulated points", the direct discount of friendship shares and about 90% of the brand participation were seldom seen in the retail price war.

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< p > < strong > shop operators may not lose to the electricity supplier < /strong > < /p >

< p > reporters saw yesterday in the first eight hundred companion that the waiting crowd at the cash register was not as good as the long sales promotion at the end of the year, but there were also four or five people in the queue.

Consumers Miss Zhao wrote accounts: "most brands are directly 50 percent off, group buying coupons and 17% off," fold up "is 58% off, and no circular consumption.

The Bailian City outlets in Qingpu is more lively, parking spaces are almost full, and some shops have to be restricted.

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< p > friendship shares revealed that on the first day of the 22 day of activities, sales of first department stores increased by more than 40%, and sales of Bailian West Shopping Center, Bailian central shopping plaza and Bailian City shopping center all increased by two digits. Only one and a half days were sold in outlets, and sales exceeded 15 million yuan.

Li Guoding, general manager of friendship shares, said: "from this result, shop operators may not lose to the electricity supplier.

In the price war, supply and logistics are the weak links of the electricity supplier, but they are the advantages of the retailers.

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< p > < strong > pformation under the new retail pattern < /strong > < /p >

The competition between P and the electricity supplier leads to the pformation of retail business under the new retail pattern.

Huang Jia, the managing partner of PWC China's local market, said that in a survey of consumer habits, 24% of Chinese online shopping respondents said they would use Internet tablets or smartphones more frequently in the next 12 months, which is more than double the global average of 11%.

It can be seen that in addition to the "price war", shop operators have to enrich their sales channels and pform them from multiple angles.

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< p > touch net is the most direct way to increase sales channels, but it is not a way to open online shopping mall.

In China's traditional department stores, the most successful place to set up online shopping centers is Yintai department store, but the annual sales of Yintai network are still far from those of Jingdong and Tmall.

Lin Chen, chief operating officer of Yintai network, said that the key to the pformation of shop operators is "value remolding", which needs to be segmenting the customers to get through online and offline consumption.

And in the marketing of friendship shares, through the "group buying" touches, the 50 thousand group buying coupons Limited were robbed and sold in 5 million yuan. The result is more efficient than the online shop.

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< p > Zhang Huan, director of women's marketing of Shang Dao, believes that the current trend of polarization of a target= "_blank" href= "//www.sjfzxm.com/" > dress /a > consumption is obvious. Expensive luxury goods and cheap fast fashion are most popular.

Retailers want to win over electricity providers and concentrate more brands with market appeal.

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