Zara Has Cut The Price Of Some Commodities In China Up To 30%.

Recently, careful consumers will find that Zara has quietly cut prices in China, with some commodities falling by 30%, another fast.

H&M flagship store is still selling the slogan "Sale" in spring and summer wear.

For these phenomena, the industry analysis shows that European fast fashion brands are actively reducing prices or related to exchange rate factors, but domestic consumption is weak, and some products' high inventory pressure is also the main reason for brands to "reduce their social status".

A few days ago, reporters saw in the Zara store in Xhenzhuang that some sweater coats were priced at only 399 yuan, and the new price of women's long coat was only 799 yuan. According to the brand loyal consumers, the new price is comparable to the previous season's discount.

The consumer told reporters that they recently tried two sheepskin jackets in the Zara store, one for 1999 yuan and one for 1699 yuan. "This price is very tempting. Even in the famous leather city in the field, the price of a leather coat with a little eye can be charged."

Zara brand insiders revealed that this year's Zara men and women

There are varying degrees of price declines in children's clothing. For example, the price of $699 in women's clothing in the past year is priced at only 499 yuan this year. Men's suits like design and fabrics dropped from 899 yuan to 699 yuan, while children's jeans dropped from 199 yuan last year to 199 yuan, a decrease of 30%.

Coincidentally, another clothing brand, VLC, has recently reduced the price of some flannel shirts from 129 yuan to 99 yuan to 68 yuan, the price range is close to 50%, covering more than half of the 200 flower series new products. Similarly, the flagship flannel shirt's Japanese fashion brand has also cut the price of flannel shirts 199 to 99 yuan in the latest round of promotion, which will advance the autumn shipment to mid season. In addition, the fashion brand ROXLIN also announced that its flannel women's price has dropped from 198 yuan to 128 yuan on the official website recently.

For this round of price reduction, the reporter called Zara public relations department, responded that: "Zara's price policy in China, like brands in other countries' policies, is aimed at maintaining price stability."

Although Zara said that every quarter of the new product always includes a new series and goods, it is difficult to have a direct price comparison, but the brand side also pointed out that the impact of exchange rate is inevitable.

Ye Qizheng, founder of fashion observation network and fashion observer, pointed out that Zara price reduction is indeed related to exchange rate factors.

The high store pressure of fast fashion brands also has an impact on pricing. "For example, H&M flagship store in Nanjing West Road is still hitting the red label of spring summer clothing Sale in late September, obviously due to inventory pressure."

In addition, the rapid development of the electricity supplier has already threatened the traditional retail brand. Some commentators pointed out that the price war between fan and many traditional fashion brands on flannel shirts is the best case.