Lining Opens Online Stores In The Us To Explore Overseas Online Channels
at home
market
Lining, a veteran sports company, has begun to strengthen overseas markets through e-commerce channels. The first stop is the United States.
It is understood that Lining officially launched the 19 online sales business in the United States, mainly
Sale
Basketball, women's sportswear and running shoes.
Lining stressed that the move was only a trial run, and that the cost of investment was not high and the risk would not be too great.
"Overseas expansion strategy has not changed, other countries and markets have not started yet, but the future will definitely gradually penetrate."
Earlier this year, Lining and the US focused on electronics.
Business affairs
Aquity Group jointly established a joint venture company.
At present, the company is responsible for running Lining's online store in the United States.
Analysts pointed out that Lining set up online shopping mall in the United States, may not care how much sales, but mainly to build sales platform, breaking the sales line under the U.S. line restrictions.
For the external questioned Lining's domestic market performance is poor, Lining relevant responsible person explained, at present
Lining
The performance is recovering.
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