2011 Shenzhen International Textile Fabrics And Accessories Expo Held

On July 7th ~9, 2011 Shenzhen international textile fabrics and Accessories Expo (IntertextilePavilion) was held in Shenzhen Convention and Exhibition Center. The Expo is co sponsored by the China Textile Council, Frankfurt Exhibition (Hongkong) Co., Ltd. and Shenzhen garment industry association.

It is understood that the Shenzhen excipient Expo has reached a new historical high point on the scale, bringing together more than 300 exhibitors and exhibiting 9200 square meters in size, up 23% over the previous exposition. The Expo is located in hall 4 and Part 1 of Shenzhen Convention and Exhibition Center. Exhibitors from China, Australia, India, Japan, Korea and other countries gather here to show the fabric and accessories of cotton, linen, silk, wool and chemical fiber.

Southern China has great market potential.

And "2011 Shenzhen international textile" Fabric Another grand event held at the same time was "the Eleventh China (Shenzhen) international brand clothing and apparel fair". After 10 years of development, the latter has already played an important role in the domestic clothing exhibition. Every year, many famous clothing brands in China actively participate in the exhibition. At the same time, it attracts thousands of producers and traders in the supply chain of textile and garment industry to attend the meeting. Therefore, the good development of Shenzhen Trade Fair has brought a positive impact on Shenzhen international textile fabrics and Accessories Expo.

More importantly, because Shenzhen is a gathering place for Chinese women's wear brands, many enterprises in China have made the Shenzhen Accessories Expo as an important platform for developing women's clothing market. Dongguan Ying Feng button Co., Ltd. is the fourth time this year to attend the Shenzhen Accessories Expo. The head of the company said that there were more women's brands in China than Shenzhen, so participating in the Intertextile Shenzhen exhibition is an important window to understand the development of garment industry and to exchange the industry. Apart from fabric, accessories play an important role in the quality of clothing. Therefore, clothing accessories are becoming more and more important.

Guangzhou Wei Wenshuang Button Wei Wenshuang, general manager of the limited company, said excitedly that there were many customers at the Shenzhen exhibition fair. The company has a large proportion of new product development, and its product types are quite abundant, with one hundred thousand sets of moulds. "The development of enterprises depends on continuous innovation. People like new and durable products. Enterprises invest heavily in development every year."

Shaoxing Fei sun Textile Development Co., Ltd. is an old friend of Intertextile's fabric exhibition in Beijing, Shanghai and Shenzhen. Zhang Jingyu, director of the exhibition, has played a part in the development of Southern China market. The strength of the company's products is chiffon fabric, product color distribution is wide, through post-processing, made of cotton feeling, elegant, soft and other different garment effect fabric, widely praised by buyers. {page_break}

Lu Zebing, sales manager of Shaoxing Ding Ji dyeing and Printing Co., Ltd., told reporters that the digital printing products of the company are very fine, realistic and three-dimensional. Domestic sales account for 60% and export sales account for 40%. Foreign markets are mainly exported to Europe, America, Southeast Asia, Africa and so on. Lu Zebing mentioned in particular that the Southern China market has great potential for development. The company also hopes to excavate more clothing brand customers through the Shenzhen Accessories Expo.

According to the organizers responsible person, this year Shenzhen noodles accessories. exposition The domestic exhibitors come from Shaoxing and Shengze. There are more than 90 exhibitors in total. The exhibition area is 1200 square meters. It is understood that the registration of Shengze Pavilion is particularly active this year, from 330 square meters to 450 square meters last year. Although the number of overseas exhibitors is basically the same as last year, the exhibition area increased to 500 square meters, an increase of about 30%. This shows that overseas enterprises are paying more and more attention to Shenzhen and the whole Southern China market.

Mining market gaps

According to the briefing, the number of exhibitors to enhance their corporate image and booth layout is over twice that of the previous ones. For example, Shaoxing Ding Ji printing and dyeing Co., Ltd. has increased from 36 square meters to 90 square meters this year. Lu Zebing, the sales manager of the company, said that the exhibition company had brought real silk digital printing, cotton, polyester, nylon and other fabrics, and focused on fabric innovation and the needs of garment enterprises.

On this Expo, we can find that some new functions and environment-friendly fabrics are generally favored by the audience, and quite a lot of enterprises have done a lot of work in developing new fabrics.

Yu Shufeng, manager of Guangzhou Shan Mu Garment Accessories Co., Ltd., said that the company participated in Intertextile Beijing and Shanghai exhibitions every year. This year is the first time to participate in Shenzhen exhibition. Mainly because the brand is in its growth stage, it needs such a platform to carry out positive publicity and promotion. According to Yu Shufeng, the traditional label is sewn through the carrier to the clothes, and the comfort will be affected. Eco thermal transfer label is a new technology. There is a big market gap at present. "We mainly cooperate with high-end brand customers, and are basically monopolized in children's wear and underwear market, because customers have no other choice. Only two enterprises in the world have obtained Oeko-Tex Standard100 certification. We are one of them. The color fastness of our products is very good, it is good for washing and friction resistance.

Gu Feibin, assistant general manager of Hangzhou new Tianyuan Weaving Co., Ltd., said that the company has focused on developing blended fabrics for many years, mainly supplying European and American brand customers, whose main customers are H&M, LIMITED, EXPRESS, TAHARI and so on. At the beginning of last year, the company successfully developed a series of colored spinning products, which are energy saving, environmental friendly, with good color fastness and stable quality. "The biggest advantage of the color spinning cloth is that the color continuity is good, which can ensure that there is no color difference in a color of 100 thousand meters. At the Shenzhen fabric exhibition, a large proportion of our customers have the intention to cooperate.

Yichang Tai Co., Ltd. (Hongkong, China) specializes in the production and marketing of woven fabrics, mainly including cotton, polyester cotton, linen, ramie, nylon and cotton woven fabrics. Chen Muwa, assistant general manager of the company, said in the interview that the company provides one-stop service from fabric development to ready-made clothes, and its fabric is novel in shape. The "FUTEX" brand fabric has won favorable reviews at home and abroad, and its products are exported to the Americas, Oceania and Europe. "The number of people in this year's exhibition has increased year by year. We have received many old customers at the exhibition, and we have also met many domestic customers."

According to the organizers, overseas exhibitors now attach great importance to the Chinese market, and their enthusiasm for exhibitors rises year by year. Participating in similar exhibitions, overseas exhibitors can not only demonstrate their new products, but also get to know more Chinese customers.

R&DTEXTILECO.LTD (Korea) company has participated in the Shenzhen fabric exhibition for fifth years, and Zhang Lianhua, general manager of the company, said that the company mainly introduced acetic acid series fabrics, and the main components of the fabrics were natural substances extracted from wood, and they were a kind of green and environment-friendly fabrics. The product has good wearing performance and strong comfort.

Japan's double day fashion company is the first to attend the Shenzhen fabric and Accessories Expo this year. Yumoto Hiji, President of the company, hopes to meet more customers at the exhibition. According to him, at present, the company's main customers include seven wolves and other clothing brand enterprises. In recent years, Chinese fabric enterprises have made great progress, and have strong strength in product development and quality management. We feel that, in many cases, Chinese users are more demanding and stricter in terms of quality.

Short commentary

Shenzhen international textile fabrics and Accessories Expo has built an efficient trade platform for the upstream and downstream docking of the textile industry. With the continuous and healthy development of Shenzhen excipient exposition, the target market and customers of the exhibition are more and more clear. The organizers are more and more clear about the difference of regional development. The exhibition is moving towards a more professional and precise direction. In the rapid development of the textile industry in 12th Five-Year, the Shenzhen excipient exposition will play a more important role in the industry. {page_break}

However, for enterprises, it is worth noting that the domestic macro environment is also very severe for the survival of enterprises. In the interview, many executives said that the change in the RMB exchange rate had great impact on the trade of enterprises, making them in a passive position in trade negotiations, and also compressing the export profits of enterprises. Enterprises all hope that the exchange rate can remain stable for a long time and reduce the fluctuation of exchange rate.

The fluctuation of raw material prices is another "pain" in enterprises. Most enterprises have said that the cotton prices have been ups and downs, and their life is very difficult. Many enterprises are afraid to take long lists.

Textile and garment industry is a large part of small and medium enterprises, and a large number of enterprises are weak in resisting risks. If enterprises want to achieve considerable development, there is only one way to speed up transformation and upgrading. Although this is a cliche, it is a wise saying.