Shoe Enterprise Is Pleased To Work Together Again To "Join The National Fitness Line".

"2011 national fitness Wanli news conference and official partner signing ceremony" was held in May 12th in the State Sports General Administration. Famous sports in Jinjiang Brand Xi long long With the "national fitness 10000 miles" to join hands again, become the 2011 "national fitness Wanli" official partners, jointly launched the 2011 activities.

At the press conference, Feng Jianzhong, deputy director of the State General Administration of sport, director of the State Sports General Administration of human resources development, director of the center for human resources development, Weng Jiaren, the president of the China Sports Newspaper Corporation, Tu Xiaodong, and the chairman of the forest board, and so on, jointly pressed the crystal ball, which symbolizes the start button of the national fitness program in 2011. This marks the opening of the 2011 national fitness program.

"People's urgent need for fitness, the enthusiasm of the masses to participate in fitness has strengthened the determination of the General Administration of sports to vigorously promote the development of fitness industry and promote the nationwide fitness campaign. I hope you can continue to support the national fitness program, actively participate in the national fitness volunteer service, so that fitness becomes a part of more people's lives, so that more and more people enjoy the health and happiness brought by sports, so as to make positive contributions to building a national fitness system to adapt to the development of the times and promoting the harmonious and progressive progress of the whole society. In his speech, Feng Jianzhong fully affirmed the social effect of the "nationwide fitness campaign".

Lin Shui pan firmly believes in the bright future of the national fitness program. He said that national fitness is the lasting motive force for the development of China's sports industry, and it is also a new direction for the development of sports brand. Xi Long has been actively supporting the promotion of the national fitness program. As a new brand of China's national sports, Xi Long has an obligation to promote the social responsibility of promoting national fitness.

"Xi long long has constructed the core demand of the brand with" Life Movement "as its location and" freedom supreme "as its core. Brand culture System, and create brand reinventing. Lin Shui Pan said. Reporters also learned that Xi dragon will open the "national fitness 10000 miles" activities of the special website, which also indicates that network promotion will become a new highlight of this year's campaign promotion.

At the press conference, BY2, the brand spokesperson of Xi De long, started singing and promoting the activities of the national fitness program in 2011, which added a lot of vitality to the scene. As the idols of the 85 and 90's new generation, they said, "the future will influence more people through the endorsement, public welfare and other ways to actively participate in the ranks of the national fitness program, so that the idea of national fitness will become more popular among the people."