"Moving Batch" Summer Wear Prices Catch Up With Brand Goods, Zoo Zoos Become "Expensive".

"Now the zoo is a day's price, rising every day."

Recently, reporters at the zoo wholesale clothing market to see that the new summer clothing arrived in full, the price is not close to the people, the average is around 100 yuan.

along with

At the same time, the summer T-shirt series listed by all customers is only 29 yuan, and the style is 1500.

And at the zoo.

Not only T-shirts, but also a plain Tulle summer jackets, some of which cost up to a hundred yuan, and the price will be even more expensive if they are in the same length of dress as Xinwei and Ruili magazines. A brand name can reach about 200 yuan.

Reporters found that, regardless of fabric and workmanship, this magazine summer wear is not as good as H&; M and other big brands, the price does not have much advantage.

The reporter learned that, because some of the costumes of the zoo are for the copy of the magazine, and these styles are usually not sold in the mall, so many fashionable girls still prefer to go to the zoo.

Nowadays, the high price has made many people feel that it is really too expensive.

Reporters then in 55BBS, Tianya, etc.

Reasons for follow-up

Low output and high cost, zoos turn to "expensive" families.

Why does the wholesale market price directly catch up with the market brand?

Zhou Zhou, manager of Dongguan Zhouhong Clothing Co., Ltd., told reporters that the sales period of the summer clothing is just in time to catch up with the rising price of finished cotton. The cost of the summer clothing has increased by at least 20%.

In addition, the labor shortage after the Spring Festival has not been well solved, and the wage increase is basically between 40% and 50%.

Coupled with the rise in the relative costs of oil prices and factory rentals, the current sales of summer wear have increased by more than 30% from cost.

For the problem that the price of zoo costumes is higher than that of big brands, insiders say that brands like H&, M, ZARA and so on belong to mass production. From the point of view of production, the more samples are produced, the more the number of them will be produced.

Most of the clothes sold in the zoo are small batch production. Sometimes, the output of a piece of printed clothing is less than 100 pieces, which also improves the production cost to a certain extent.