Guo Hui Shoe Industry Sponsors The 2011 National Youth Basketball League.
According to media related information, in the 2011 National Youth Basketball League,
Guo Hui shoes industry
As a top partner, sponsoring the race equipment in the tournament, players wearing CBA sports equipment have become a major focus of the competition.
Carry out CBA
brand
The image building will expand the popularity of CBA brand.
It is reported that this is the three consecutive year of national Hui sponsoring the National Youth League, in order to focus on the spirit and ideas of some events to the product, CBA according to the team of this event, the progress of the game, and even to each player to develop products again, during the competition, CBA will create personalized customized equipment for the athletes.
Marriage competition, creating personalized exclusive equipment for players, pre game interaction, promotion in games, post marketing promotion, CBA brand "competition, terminal integration" marketing strategy is creative, through the vivid display of the terminal, the media's three-dimensional propaganda, combined with events, a comprehensive, three-dimensional and better dissemination of CBA brand culture and image.
As a professional basketball sport brand authorized by the Chinese Basketball Association, CBA has developed an unprecedented basketball industry pattern with the development of Chinese basketball industry over the years.
With the coming of the national fitness era, CBA has focused more on the specialized brand strategy centered on basketball.
Competition terminal integration is one of the important innovations of CBA brand strategy.
As early as 2009, as a strategic partner of China Basketball Association, Guo Hui (China) Limited entered into strategic partnership with CBA Youth League and became the top competition partner of CBA Youth League in 2010-2012 years.
With the mission of "developing the Chinese basketball industry and strengthening the CBA brand business", CBA will take the building of the third echelon force of Chinese basketball as the long-term task of the enterprise.
At the same time, as the CBA logo product operator, Guo Hui (China) Limited has been pouring into the sponsorship of Chinese basketball sports events for many years, and has made outstanding contributions to the development of China's basketball industry.
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