Tell You The Story Of Windbreaker

　　 Windbreaker Also known as raincoat, it is a thin coat that can be used not only to prevent wind and rain, but also to prevent dust and cold, and protect clothing. It is suitable for going out in spring, autumn, and winter. It is a popular clothing in the past 20 to 30 years. Because of its flexible and changeable shape, handsome and unrestrained, beautiful and practical, convenient to carry, attractive and other characteristics, it is loved by young and middle-aged men and women, as well as the elderly. At the beginning of its popularity among the people, windbreaker has won the favor and love of women and become the "favorite" in their wardrobe. Some men are also unwilling to be lonely, so windbreaker has become the fashion pursued by people. It has been enduring until today. Many years have passed. Although the styles of windbreaker are various and changing, they are still the same. The design basis is still the style of trench coat.

It is reported that windbreaker originated in the First World War. At that time, the British army often carried out hard trench warfare in the rain. If they wore simple raincoats, they would inevitably affect the marching operations of the troops, instead of wearing raincoats. Although it was easier to move, the rain was easy to make the soldiers' clothes wet, and it was easy for them to get cold and sick, thus affecting the combat effectiveness of the troops. In this case, Thomas Barbani, the famous British clothing merchant, finally designed a waterproof trench coat through repeated research and experiments. The fabric of the coat is the waterproof plus biding (a kind of fine cotton fabric), which was patented by him in 1888, and the style is double breasted and double breasted, with a belt, a collar that can be opened and closed, shoulder sleeves, shoulder straps, and a covering cloth on the chest and back to prevent rain, wind, and dirt. The hem is large and easy to move. After the bombing by the enemy aircraft, the soldiers came out of the trenches filled with gunsmoke in a panic. After a few slaps, they tied their clothes and tied their belts, and then they were the brave young men again.

Practice has proved that this overcoat It was convenient for soldiers to trench in the rain, so the British army decided to formally adopt it in 1918.

With the change of the times, the waterproof coat worn by British soldiers in those years later evolved into men's windbreaker, and later, it has developed into today's men's and women's windbreaker coexist, and the windbreaker styles are more diverse. In recent years, windbreaker has become increasingly fashionable, which can be worn on all occasions, and even it is elegant to wear windbreaker to dinner. The windbreaker market is rich in varieties, with long, medium and short windbreakers leading the fashion, while short windbreakers still play the leading role. Loose type, waist clip type and straight up and down type have their own characteristics. Stand collar, suit collar, dual-purpose collar and hooded collar are widely applicable. Therefore, it can be said that windbreaker is unique in the clothing garden. Windbreaker fabrics tend to be diversified, including nylon, medium length chemical fiber, polyester card, polyester, cotton poplin, full wool fabric, and some silk and linen fabrics. The fabric used in the windbreaker shall be compact, dry, elastic, strong in crease resistance, and firm. The fabric shall be treated with water repellency. The color of the fabric is rich. In addition to the traditional beige and light gray, there are navy blue, light brown, olive green, black, coffee, camel, chestnut gray, etc. Women's windbreaker also has silver gray, snow blue, sea blue, orange red, purple red, rust red, light green, dark green, pigeon gray, ivory white, white and other colors, which are colorful and dazzling, adding artistic interest and style charm to the living environment.

Brand Introduction

London fog LONDON&nbspFOG ：

The American "LONDON FOG" brand with 80 years of history is one of the most famous outerwear brands in the world. For many years, the products of "LONDON&nbsp FOG" have enjoyed a high international reputation for their long history and excellent quality. They have been popular in more than 20 developed countries in Europe and the United States for a long time. They are deeply loved by celebrities and become the first choice of famous outerwear brands for elites from all walks of life. At present, "LONDON&nbsp FOG" brand clothing has become the world recognized leader in the outerwear series.

Distant brand The history of the brand "LONDON&nbsp FOG" dates back to the beginning of the last century. In 1922, in Baltimore, Maryland, the United States, two local descendants of British immigrants with entrepreneurial awareness and challenging spirit registered and established a company called "LONDON TOWN&nbspCO." (the City of London company, later renamed "LONDON&nbspFOG&nbspINDUSTRIES INC."), which specializes in tailoring high-end men's jackets for gentlemen and celebrities. In 1939, the Second World War broke out. With the development of war, the demand for military supplies is also increasing. At this time, London Fog Company was still a small and unknown company. Mr.&nbsp Israel&nbsp Myers, the president of the company, has been committed to improving the company's operating conditions. He is full of adventurous spirit and is determined to seize this opportunity. After several efforts, London Fog Company finally won the favor of the US military with its excellent product quality and reasonable price. "London Fog" has thus won the company's largest ever order - to produce waterproof jackets and trench coats for the US Marine Corps. Since then, the name "LONDON&nbsp FOG" has spread among American soldiers. From the Pacific battlefield to the European battlefield, the story of "drinking Coca Cola and wearing London fog windbreaker" has spread among the US military. This successful adventure laid the foundation for the large-scale development of London Fog Company in the future. After the end of World War II, the international clothing industry has developed rapidly. In order to gain a firm foothold in the highly competitive clothing industry, LondonFog decided to officially switch to garment production and use the "LONDONFOG" brand for large-scale commercial operation, while accelerating the pace of new product development. In 1950, it cooperated with the American "DUPONT" company for the first time to jointly develop new synthetic thermal insulation materials of Dacron and cotton, produce lightweight and comfortable raincoats that can be washed by machines, and put them on the market, which is very popular with consumers.

In 1954, the "LONDON&nbsp FOG" brand clothing began to enter the Fifth Avenue store of Saks (Saks), the most upscale department store in New York at that time. This year, the authoritative fashion publication New&nbsp York&nbsp Times focused on the men's windbreaker that publicized the brand "LONDON&nbsp FOG", and affirmed the leading position of the brand "LONDON&nbsp FOG" in the windbreaker clothing industry. In 1969, "London Fog" officially launched the "LONDON&nbsp FOG" brand series of men's and women's outerwear, which continued to expand brand awareness, increased sales significantly, and gradually became a leader in the industry. By the 1970s, "LONDON&nbsp FOG" brand products had formed a complete scale of serialization and diversification, and could design different products to suit people of different classes. At the same time, with a view to the future, we have formulated a global marketing plan, gradually occupied the international market, and achieved rapid development in production and marketing. Since 1980, the large-scale market occupation plan implemented by LondonFog has finally paid off. "LONDON&nbsp FOG" brand windbreaker has successfully entered the European market, which is rich in brand-name high-end clothing, and its products are sold to many European developed countries, including the United Kingdom. High quality and novel fabrics and styles have attracted the traditionally conservative British gentlemen. At the same time, LondonFog has not slowed down its pace in new product research and development& Nbsp In 1983, "London Fog" Company cooperated with 3M Company to produce a full zipper detachable warm winter liner and a pulley buckle that does not fall off, and it was the first multi-purpose water Dacron/Cotton Fabric The raincoat continues to maintain its leading edge in technology.