Trend Brand ROCAWEAR Concept Store Opens
In January 12th, Shanghai's Joy City, ROCAWEAR officially landed in China, with unique creativity. concept Shop orders continue to be hot this season. Heating up 。 On the opening day, Mr. Gao Dekang, President of Bosideng International Holding Co., Ltd., Miss Cao Ying Hui, President of acennis China Co., Ltd., IDG capital founding partner Mr. Zhou, chairman of the China Fashion Designers Association, Ms. Su Baoyan, general manager of Shanghai Joy City, Mr. Liu Zhiqiang, general manager of ROCAWEAR, Zhao Guojie, opened the ribbon for the ROCAWEAR concept store, and expressed good wishes for the brilliant future of ROCAWEAR's Chinese career.
A profound HIPHOP dance will bring the whole activity to a climax. As Zhao Guojie, general manager of ROCAWEAR brand, said, the simple and comfortable American style has become the goal of young people. The ROCAWEAR created by the American HIPHOP music Godfather Jay-Z is now ripe for entering China. It is hoped that in 3-5 years, ROCAWEAR will become the leader of the Chinese market.
ROCAWEAR concept store uses the design creativity of NIGHT CLUB. In the space of more than 200 square meters, the sparkling decorative ball, colorful LED cool bar, dynamic music.
Rhythm
As well as the trend and style that interspersed with them, it fully demonstrates the distinctive features of contemporary American culture, so that everyone who comes to it is like a fashion party.
It is reported that ROCAWEAR will start with the Shanghai Joy City, and launch the expansion plan of the national capital cities in Beijing, Shanghai, Tianjin, Chongqing and so on, and will first complete the front-line shopping malls, such as Beijing Xidan Joy City, Beijing Chaoyang Joy City, Shanghai long light, Tianjin long light, West West City street.
There is reason to believe that ROCAWEAR will continue to be flashy and brightly lit in China.
Since its inception in 1999, ROCAWEAR has developed rapidly into a global fashion brand representative with the unique charm of hip-hop culture and music fashion. It has opened more than 2500 stores in 25 countries.
The successful landing in China has not only added a heavy color to the global layout of ROCAWEAR, but also brought the strong American trend to China.
The trend of fashion in the United States has been developing continuously in the world in recent years, bringing together a wider range of musical styles and cultural contents. ROCAWEAR will find an aesthetic expression that is more suitable for the Chinese market from a rich and diverse culture. The same thing is that Rocawear will always adhere to the brand concept, provide more confident clothes for Chinese consumers, create a comfortable environment and enjoy a shopping experience.
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