Shu Embroidery, The Treasure Of Shu&Nbsp& Nbsp; When Will It Reappear

Students learned Shu embroidery skills in the embroidery room of Pixian Shu Embroidery Park.

However, in the 1990s, Shu embroidery gradually fell into a dilemma. As the only Sichuan embroidery manufacturer, in 1999, Chengdu Shu Embroidery Factory had only about ten workers who insisted on the front-line embroidery. "Many old workers have lost confidence in Shu embroidery. None of the young people are willing to set foot in the 'bitter sea'. Throughout the 1990s, Shu embroidery did not produce a new successor."

At the end of 2005, Chengdu Shu Embroidery Factory was restructured and all employees were laid off collectively. Meng Dezhi raised funds and established the "Dream Garden Shu Embroidery Studio" to stick to this ancient art. Now, Mengdezhi's studio has more than 60 embroidery workers and students, and the sales revenue has reached several hundred thousand yuan. However, in the eyes of this master of arts and crafts, the development of Shu embroidery is still difficult to be optimistic.

"Although an advanced Shu embroidery work can be sold for more than 100000 yuan, it often takes several skilled embroiderers three to five months to complete such a work, and the final profit margin is very small when the costs of silk thread, mounting, etc. are included." said Meng Dezhi.

At present, the general situation of the Shu embroidery market is that high-end products are in short supply and low-end products are out of demand. Due to the loss of talents, there are only a few dozen embroiderers in Chengdu who can skillfully produce high-end products such as "double sided shapes and colors", and most of them have reached the age of knowing their destiny.

Capital injection

"Enter the market together to reduce vicious competition"

In 2006, Shu embroidery was included in the first batch of national intangible cultural heritage list. Under the guidance of the government, many private capital entered the Shu embroidery industry. Qiao Yuyun, who was originally a teacher, invested to establish Chengdu Shu Embroidery Culture Development Co., Ltd. at the end of 2006.

"The basic stitch of Shu embroidery is not easy to lose, but the difficulty lies in

Comprehensive mastery of high precision skills. Shu embroidery has high costs, weak market competitiveness, no industrialization, and no scale. These problems should be solved slowly from the perspective of technology inheritance. " Qiao Yuyun has set up 8 training centers since 2006, but the effect is not satisfactory.

"We have trained hundreds of people, but now there are less than 20 people who can produce works. Most of them give up halfway," said Qiao Yuyun regretfully.

Ji Jinquan, deputy general manager of the company, is also a master of arts and crafts in Sichuan Province. In his opinion, the production of products and the training of talents are a pair of contradictions for market-oriented Shu embroidery enterprises.

"Without training students, Shu embroidery talents will be out of stock. But if you go out to train students, you will have no time to produce works. How can you make money?" Ji Jinquan believes that talent cultivation requires time accumulation.

"Neither the government nor the enterprises should be eager for quick success and instant benefit. From the perspective of the government, more promotion activities should be held to increase the qualification recognition and rewards for craftsmen; while Shu embroidery enterprises should balance the relationship between development and inheritance, forge ahead in the market and reduce vicious competition between each other."

The government broke the subject

"To be an integrated platform for Shu embroidery"

The small scale of the industry, scattered talents, unformed industrial chain and marketing chain, single product form, lack of development carrier, etc. are attributed to the difficulties in industrialization of Shu embroidery.

The relevant person in charge of Chengdu Intangible Cultural Heritage Protection Center believes that at present, the industrialization of Shu embroidery mostly depends on the establishment of companies by Shu embroidery masters, but this does not mean that they are good at market development and marketing management. "It needs companies that are proficient in marketing, have channels, and have market experience to integrate."

On May 21 this year, Chengdu held the first Shu embroidery skill contest in Anjing Town, Pixian County. Anjing Town plans to build a 300 mu Shu Embroidery Cultural Industrial Park in 3-5 years to ensure that 3000 embroidery workers with professional qualification certificates will be trained within 3 years.

Since the beginning of last year, Chengdu Municipal Bureau of Labor and Social Security has determined the flexible employment mode of Xiuniang after conducting research, and formulated the professional skill appraisal level standard of Shu embroidery, which is the first in China. Xiuniang with certificate can be employed preferentially by Shu embroidery enterprises; If starting a business at home, the local government also provides small loans. This year, Chengdu plans to carry out vocational skill appraisal for 2000 embroiderers and issue junior and intermediate vocational qualification certificates.

Zhou Gang, Deputy Secretary of the Party Committee of Anjing Town, introduced that the town's Shu Embroidery Cultural Industrial Park includes Shu Embroidery Production Experience Area, Museum Area to display Shu Embroidery collections, Derivative Products Exhibition Area, Tertiary Industry Service Area, etc.

"We are building an integrated platform for Shu embroidery." Zhou Gang said that the industrial park will provide various products around Shu embroidery, such as silk thread, dyes, stretchers, various frames and packaging products. At the same time, it provides support for technology, patents, consulting, design, personnel training, publishing and other aspects of the industrial chain. It will also organize the training of rural surplus labor force, develop "Shu Embroidery Village" with one village and one product, and consider the development of chain operation, agency, art gallery exhibition, auction and other forms of circulation.

Shu Embroidery (Encyclopedia)

Also known as "Sichuan embroidery", it is the earliest record of Shu embroidery, which originated from the poem "Xiubu" by Yang Xiong, a litterateur in the Western Han Dynasty; At the end of the Han Dynasty and the Three Kingdoms Period, Shu embroidery was already famous around the world; Chang Qu of the Jin Dynasty called Shu embroidery "the treasure of Shu" in his "Records of Huayang State · Records of Shu".

Shu embroidery takes soft satin and colored silk as its main raw materials, which are bright, smooth and sparsely composed. The double-sided embroidery and the three different embroidery with different colors, shapes and stitches on both sides are very exquisite and unique.