Lining Signed Turner

Why does this contract have the potential to change the history?

Because before China's sports brand, is not willing to NIKE or

In fact, the strategy of Li Ning Co was the same. They signed Shaq O'neal and Byron Davies successively, and PEAK signed Jason Kidd and Sean Battier, and Anta spokesmen included Yan and Yang.

But these people, when they signed the Chinese brand, have signed second, third or even fourth contracts with sponsors, and their appeal and influence are already on the decline.

Turner signed a big difference with Lining. His rookie season will wear Lining's boots to compete for NBA and help Li Ning Co to promote in the United States.

He will own his signature shoes and costumes, which will be sold around the world.

Lining has opened a base in Portland, and there is also a flagship store of Lining brand. Of course, if the contract is to really achieve a sensational effect, Turner must become a star, and the relationship between Lining and consumers and agents must also be well managed.

The more interesting part of the signing is that Turner's agent is NBA's Falck, who is a DAG in hand. Falck was able to make up for Jordan and NIKE's Air Jordan brand Dynasty.

Li Ning Co was founded by Lining, a famous gymnast in China in 1984. Sales volume has reached 1 billion 200 million US dollars last year.