"Chinese Style" Shoes Are Catching Up With Overseas Markets.

In addition, according to the people's daily report August 18th, "in recent years, there has been more than one sport shoe named" Ospop "in the European and American markets. The inspiration of Ospop is from Chinese workers. It is basically designed according to the" relief shoes "worn by Chinese laborers. The original pair of shoes with a price of less than two dollars has been turned into seventy-five dollars.

Why can such a cheap article in China become rotten and magical and sell well in Europe and America? This is worth pondering.

Originally, a pair of relief shoes can be sold for seventy-five US dollars in the European and American markets. The mystery is: according to the fashion taste of European and American consumers, the shoe making process is pformed into a thin shoe, and the wide shoe type is turned into a thin line. The shape of the shoe shows a smoother line feeling; the adjustment of the shoe last mold; thickening canvas and lining, making shoes stronger and stronger; the thickness of the sole is thickened, the elasticity of the clothes is increased, the weight of the ground is reduced, the weight of the insole is reduced, the thickness of the insole is increased, and the comfort is made.

This enables us to see the concept of "Chinese elements" in the rebirth of the Chinese brand, which has led the shoe industry to "leap" in the overseas market, and has reshaped the image of "Chinese style" shoes in overseas markets, excavated "Chinese elements" in traditional culture, and made Chinese elements the brand's supporting point, and extended overseas markets; at the same time, we must also see that only by giving some new ideas to the products, can the "restless spirit of Chinese elements" be attached to each other and have greater use.

When our shoe companies are facing the truth, how many Chinese famous brands, trademarks and "Chinese style" shoe companies are still lacking in value recognition, unclear ownership, lack of correct brand operation, and gradually wear out or become foreign occupation in the years.

Therefore, this requires that our domestic shoe enterprises should pay more attention to strengthening the use of the "Chinese style". At present, "Chinese elements" should be bigger and stronger. What we need urgently now is innovation.

Innovation is the backbone of the rise of an enterprise, and the production process of shoes enterprises should not stay in the manufacturing process.

From the survival stage to the development stage, what we need is what we really belong to.

Have their own R & D, design, have their own core technology and marketing strategy, create their own brand, so that Chinese culture can sell well in the world to achieve a real revival.

"It is better to retire from a net than to live in danger." a country or an enterprise should not only be good at discovering and creating new things, but also be good at inheriting and carrying forward traditional things.

Enterprises without cultural confidence are unstable in the world.