PEAK Social Responsibility Report; Xu Zhihua Delivers A Speech

　 CEO Xu Zhihua delivers a speech:

2009 is the most important year in PEAK's growth history. It is worth remembering that this year is Peak's 20th birthday. The best gift for the 20-year-old PEAK is to be listed on the Hong Kong Stock Exchange and recognized by the public.

PEAK positions itself as a basketball major Sports brand Over the past 20 years, he has been working hard in this field, continuously and attentively.

After becoming the official market partner of NBA in 2007, the company has signed Mutombo, Artest and other NBA stars as spokesmen. In 2009, the company became the strategic partner of FIBA in Asia. In addition to the strategic cooperation with NBA, PEAK has become the most popular sports brand in the world basketball field, and has written a glorious page on the road of brand internationalization. Carl Landry, Kevin Love, Kyle Lorry and Mike Petrus choose to sign with PEAK to make PEAK global in the NBA Endorsement The number of people increased to 11, setting a new record. The foundation of this cooperation is the high recognition of both parties on the matching of expertise and resources. The brand gene of PEAK is derived from its specialty, and the degree of internationalization also comes from the building of brand specialty. The company has also spared no effort to promote popular basketball culture in China. In the summer of 2009, PEAK facilitated the trip of seven signing spokesmen to China, which became a great event for fans to cheer. The six-month basketball caravan sport spread the passion of dunking all over China.

It is precisely by virtue of the company's effective use of NBA resources and the quality and service of its products that the sales performance of PEAK brand is rising, and its position in domestic sports brands is also rising, becoming one of the three most famous sports shoes and basketball shoes brands in China. More than 20 years of basketball experience has given PEAK a voice in the market. The capital injection of Sequoia China and Lenovo Investment for PEAK is the company's move towards capital internationalization on the basis of resource internationalization and market internationalization.

On September 29, 2009, the company was successfully listed on the Hong Kong Stock Exchange. All completed Peak People's glorious dreams. This not only enabled PEAK to obtain an unprecedented financing platform and realize the internationalization of capital, but also gained an important opportunity to promote the internationalization of talents, research and development, and the market, greatly improving PEAK's brand image and overall strength. This will also guide China's professional sports brands to compete on the new platform, which is a blessing for consumers and the entire industry. We have seen the trust of investors in the company through the oversubscription of the company's shares at the time of listing. At the same time, we realize that this is a responsibility. We are soberly aware that we still have many shortcomings, such as network construction, research and development team construction, which need further improvement. We will continue to consolidate and expand the market and lead the trend of sports.

The company's concept of social responsibility is "creating value for customers and society". We are convinced that only the understanding and support of stakeholders can make the enterprise grow. Therefore, PEAK is considerate of customers in terms of product design, manufacturing and sales to satisfy customers; Strive to develop the main business, create more profits and taxes for the country, and actively solve the employment pressure for the society; Let the environmental protection concept enter the R&D and production process, develop environmental protection shoes, improve the production process to make them environmentally friendly, and pass the environmental protection concept to consumers at the sales terminal; With its own modest efforts, the enterprise helps the needy and extends a helping hand to the social vulnerable groups; Actively promote basketball culture and contribute to national sports. {page_break}

In the future, PEAK will continue to implement the purpose of "creating an international brand", consciously practice the PEAK spirit of "unity, realism, efficiency, and brand creation", strengthen the construction of the company's corporate culture, and attract more talents with an inclusive and enterprising humanistic environment. The company will make full use of the important resources accumulated in the past 20 years of development, continue to follow the professional sports brand line, realize the superior performance and reasonable price of the products produced, let more high-profile professional athletes choose PEAK's sports equipment, and let more consumers afford PEAK's high-end products. PEAK will never forget its responsibilities as an excellent corporate citizen. We will improve the communication mechanism with stakeholders and create greater value for the society with practical actions!