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2011/12 Autumn And Winter Trend Forecast Inspiration

2010/5/20 19:57:00 50

Look at 11/12

Autumn and winter

Through the in-depth study of design, pop culture, lifestyle, politics and economy, the changing "new balance" consumption structure has become our focus.

This season, we show how trend oriented design can increase revenue and competitive edge for forward-looking brands, and note that the aesthetic behind design extends to the complete cycle of production and consumption of products and becomes the responsibility of all businesses and consumers.

Since the decadence of consumers is coming to an end, the emergence of "new balance" will create a stable way for future development and bring new opportunities to many brands. The challenge for retailers is to think about what can not be imagined, and to receive the "consumer era" has entered a new stage.

The 10 we released earlier

Spring and summer

In the trend forecast, "consideration" is an important consumer trend in the past ten years.

Today's consumers are no longer afraid of reality and are accustomed to a new way of life based on a diversified future. This way of life combines science and technology with social cohesion and collective influence.

The popularity and development of Internet culture has created a new global connection. Consumers have reexamined the concept of "real" and formed a new sense of community.

As the protection of the environment continues to be the focus of today's era, we are entering an energy revolution, and the plan of action for life is firmly stuck in our thinking.

All of this is prompting all brands and retailers to adapt to the emerging consumption structure, use design to convey creativity and quality, and pparently and pparently implement all levels of supply chain.

For the new season of 11/12 autumn and winter, we have released three major trends: innovation, originality and synergy.

The "original" trend theme is a new understanding of idealism, triggering the close connection between people and the natural world, and rediscovering the instincts hidden in all of us.

Many modern ways of life have isolated us from the environment, pushing us towards an empty and cold future, and a frustrated and negative attitude towards the inevitable climate change.

The revival of a new spiritual civilization means a rich nomadic life style that is close to nature and encourages us to create beauty and progress without the shadow of disaster.

The "original" trend is divided into three sub trends, each targeting the different parts of the season to cater for buyers and design industries.

The trend branch is named as the two point, which reflects the products of late summer and early autumn.

Following the trend branch two is named instinct. It aims at autumn and early winter season.

Finally, the survival of trend branch three is the key to winter.

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