2010 "Children'S Dream" European Style Children'S Clothing Passion In May Invites You To Join
The "DreamKids" brand entered the domestic operation in 05 years.
brand positioning
Mid-range brand positioning
Brand connotation
Using European and American popular elements to integrate elegant, luxurious and fashionable design styles and design children's clothing for domestic market demand.
Brand development history
Brand advantage
* distinctive brand characteristics
* elegant, luxurious, fashionable design style.
* unique European decoration, image refined atmosphere.
* all brand culture started with dreams.
* marketing network across the country
* the company has a full range of support systems and support teams to provide nanny service to ensure franchisee profits.
Product age positioning
Age is located in children aged 3 to 15 years old, suitable for children aged 90CM or 160CM.
1.Dreamkids design style
European style children's clothing, using European and American pop elements, integrates elegant, luxurious and fashionable design styles, and designs children's clothing for the domestic market demand.
2. main color of brand
Girls are mainly pink and boys are blue.
3. main fabric and fabric characteristics for each quarter
Main fabric in spring: twill weave cloth, denim, jean cloth, elastic jacquard cloth.
Fabric characteristics: feel comfortable, crisp.
Summer main fabric: cotton core, 40S fine weft slub, 32S single side cloth, monochrome or fancy effect colored dyed fabric, and printed fabric.
Fabric characteristics: breathable, smooth and soft.
Main fabric in autumn: fine gold combed cotton, vertical cotton blend, denim, twill fabric, jacquard, lattice cloth, vertical cloth, wool blend, 32S single, double knitted, polyester and nylon.
Fabric characteristics: durable and washable finishing, knitted soft, comfortable, polyester and nylon windproof, cold proof, waterproof, reflecting the essence of clothing.
Winter main fabric: cotton wool blended, high-grade lattices.
Fabric features: Plaid feel, luxury, polyester and nylon fabrics are waterproof and functional; twill cloth, canvas and lamp Ruffle increase the effectiveness of the outline of the garment.
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