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Wedding Market Gradually Into The Peak Season Brand Clothing To Grab A Soup

2010/4/21 14:45:00 51

With the wedding market entering the peak season, wedding photography, wedding company, dress rental or purchase are also busy.

But in the interview, the reporters found that nowadays, apart from the wedding industry, there are many shopping malls.

fashion

clothing

The brand is also busy with the wedding market, and the dress becomes the brand.

clothing

The weapon of contending for wedding market does not obstruct consumers' desire to buy when the price is not matched by spring clothes.

Dress competition spring Market

Cost-effective spring clothes

During the interview, the reporters visited many shopping malls in the provincial capital, seeing that as the weather became warmer, in the clothing area of the shopping mall, besides the heavy spring clothes that had already replaced the heavy cotton padded clothes, this year the clothing market seemed to have a big change.

"This year's dress styles are very large and are very suitable for prospective new people."

In the two largest brand clothing sales department of the dress list, the reporter saw that the dress was hung in the prominent position of the shop, and the colors were red, blue and black.

According to the reporter's rough calculation, the two brands of dress styles are approaching 30% of the total clothing styles. Besides, other brands of clothing sales stores are more or less full of the figure of dress. From the total quantity, the dress is close to 20% of the total number of shopping malls.

In the interview, reporters randomly looked at the price tags of several dresses. The price of the dress was mainly 699 yuan and 799 yuan, and 700 yuan to 1000 yuan were all popular price. But in the face of the high price, most of the dress was not expensive, and the main material was acrylic and other common materials, mixed with other materials.

From the point of view of price and material quality, the cost performance can not be compared with the spring dress in the shopping mall, but do consumers buy it for these brand gowns?

The word "Xi" is in the right place.

Only to get a share in the wedding market.

In a clothing sales District, the reporter saw that the 8 try rooms were overcrowded, of which 5 were dressed for dress, all of them were young women. Among them, the red dress was the most popular one.

"The dress style here is not only novel but also personalized, and more practical than the dress shop."

During the interview, Miss Zhou, a woman whose wedding date was set in September, said she chose to buy a dress for the wedding. At present, it costs about 200 yuan to rent a dress, and the style is old and unsuitable. Buying a dress can not only be worn when it is married, but also can be worn in normal life.

It is understood that most of the dresses sold in brand clothing are short designs. When selecting, the salesperson also likes to use "seductive words" to promote sales.

"As early as in the spring of 2009, there were individual brands of water test wedding dress market."

During the interview, a staff member of Wang's brand clothing told reporters that the color of last year's dress was mostly used in traditional Chinese jubilant scarlet, with a single style and only sporadic two or three styles for consumers to choose, but the momentum of the wedding market was seen by many manufacturers in the eyes.

According to his analysis, in recent years, the momentum of the wedding market has been increasing. As long as the industry that is closely related to the wedding industry has made a lot of profits, under the temptation of interest, fashion clothing brands also want to get a share in the wedding market. After the trial of water by individual brands, this year, all brands have played the same dress card. From the current sales volume, it has achieved the goal of increasing turnover.

Source: Shandong business daily