Shoe Industry Three Ways To Resist "Cold Winter"

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The business owners of the expansion camp believe that whether they are direct battalions or agents, in the process of market operation, keeping is backward. Keeping them is to free up their own market space and let them develop. The attack is that we can temporarily ignore the immediate interests. We should first do the first oriented market, consolidate the market ranking, and then strengthen the deep management, so that we can enjoy the fruits of the market.

Guizhou case: Nowadays, Y brand has expanded through the Guizhou market through the direct pursuit of the first shoe brand in the industry. Guizhou's market position has been set up, and its sales volume has been over 100 million. It has become the preferred brand of leather shoes for Guizhou consumers.

      下面再简略谈谈收缩路线的企业状况：

The executives of the shrinking routes will put forward a low-key proposal that the market will continue to develop steadily, so they will adopt a conservative policy on the market expansion of the terminal. This is mainly manifested in: the company's support strength has changed from the original expansion to today's austerity, and some of the daring agents can not adapt to it at any moment, causing customers to complain more, especially those who want to be strong and big. They think that their competitors recognize and seize the opportunity, which is more than our market support. Especially in today's unfavorable market environment, the small and large brands are engaged in the price promotion war, and the terminal low price volume promotion is disrupted.

There is no support for the market. The bullets are gone, not waiting for death.

In recent years,

The industry challenges the brand, or is expanding, but as the industry leader, it is the integration of resources development, to the deep operation of the industrial chain, some of which are returning to the main industry, and heading towards the solid management direction of the terminal. That is to enhance the efficiency of the original single store is the key word, that is, "manage in advance", "management" is the effective management according to local conditions. Other medium-sized enterprises are taking the middle route, showing the imitation and wait-and-see attitude, and the funds are mainly invested in the local area to realize their advantages.

What exactly is the way to look at that business?

Conclusion: under the current situation, it is still realistic to return to the main business, "manage in advance", go towards the solid management direction of the terminal, improve the efficiency of the original single store, and then pursue the victory and expand properly in a more mature area.