Taizhou Has Created The "Zero Resources" Of Home Textiles And Is Developing Rapidly.

If it is not in person, Irene Wan, the reporter of the market guide, is hard to believe that the Taizhou Jin Lei textile products Co., Ltd., located in New River town of Wenling, has hired Hongkong movie star Irene Wan to make an endorsement for her "brand" brand. The Luqiao businessman Jiang Jianhua, who used to sell the bedding supplies, has almost bought the brand of Taiwan's "love Fala" and created Zhejiang Fala textile products Co., Ltd., which invested 50 million yuan last year to build a large production base in Taizhou coastal industrial city.

In the traditional Chinese economic theory, a local economic development often relies on and utilizes local resources advantages. However, Taizhou's home textile industry has developed rapidly at the same time without floc resources and fabric free bases.

"Suddenly spring comes."

"Taizhou home textile is hardly known in the home textile industry. It has not been widely publicized, but it gives people a sense of" spring breeze coming suddenly. "

Fala, chairman of Zhejiang home textile products Co., Ltd., Jiang Jianhua, said.

The reporter learned in the interview that "Wen Er Si" and "love Fala" are not the example of the rise of Taizhou home textile brand.

A large number of companies such as Taizhou Ou Ya home textile, Bang Hui home textile factory, Shi pin tourism home textiles, home textile products, Jin Fenglan home textiles and so on have sprung up like mushrooms.

At the same time, Taizhou home textiles, while creating the advantages of the bed cluster, has also attached importance to the supporting extension of the industrial chain, such as Taizhou grass language shop, Luqiao Weirui Industrial and Trading Company, fast sleeping treasure technology bedding company and a number of straw mattress enterprises have grown rapidly, making up for the shortcomings of the Taizhou home textile industry in the summer home textile products.

Wang Yunyou, the president of Taizhou General Chamber of Commerce, analyzed the phenomenon of "zero resource economy" in Taizhou, using an image analogy: Taizhou businessmen had a "sinomenine spirit".

The so-called "Ivy spirit", which is highly adaptable and fast growing, is not afraid of harsh environment, even in the mountains and cracks, canyon walls, can grow unruly.

It is precisely because of this "sinomenine spirit", coupled with a series of measures taken by the Taizhou municipal government to boost business and business security, that Taizhou's home textile industry has grown rapidly.

　　“人无我有、人有我优”

"The formation of an economic phenomenon is often the integration and aggregation of all kinds of factors.

When these elements form the best "node" in a certain period and a certain area, and build a strong social productive force, a new economic phenomenon will emerge.

In order to develop the home textile industry under the premise of no flake resource and no fabric base, Taizhou must avoid the disadvantage of resources, lengthen its own "short legs", and develop the "zero resource economy" mode skillfully.

Wang Yunyou also analyzed: "the two modes of productivity accumulation are resource oriented aggregation and market oriented aggregation.

The phenomenon of "zero resource economy" in Taizhou is mainly generated by market orientation.

In the early 1990s, the rapid development of the three cities in Jiangsu, Zhejiang and Shanghai brought great demand for home textile products, and also spawned the economy of Taizhou's home textile industry.

"The market is a hard environment. Supporting soft policies is the key to the rapid rise of Taizhou home textiles."

Yu Qiang, director of the Taizhou Municipal Bureau of Commerce and industry, said, "last year, the Taizhou municipal government took the lead in promoting economic development, implementing the" belt "and" four one hundred "construction.

"Area" is to accelerate the construction of Taizhou coastal industrial belt; "four one hundred" means accelerating the implementation of more than 100 key construction projects, more than 100 key industrial projects, 100 key foreign investment projects, and 100 emerging industries.

It is in such a rapid development of Taizhou's economic environment that Taizhou's home textiles only boldly made the article "people without me and people have me excellent" to make the home textile industry bigger and stronger and stronger.

Yu Qiang also believes that under the current macroeconomic regulation and control, how to give full play to the advantages of cluster resources and how to make rational allocation of production factors will become the primary issue faced by Taizhou home textile industry.