How To Improve Sales Network For Distributors

If distributors want to achieve long-term and excellent sales, there must be a lot of necessary work to do, such as improving network work.

Many dealers have been unable to sell, what are the reasons?

That is, the distribution work has not been done well, and the sales network has been unable to improve.

Due to the constraints of financial strength, network development capabilities and operational management capabilities, most of the market networks are difficult to quickly improve and directly affect the sales and development of products in the entire regional market.

The sales volume of many dealers is not up to date, which is closely related to this situation.

Therefore, this is a difficult problem for dealers to overcome.

Although a sound sales network is difficult for dealers, it is not difficult to solve the problem of network distribution as long as we sort out the train of thought and adopt a scientific way of development.

At the same time, dealers can also request manufacturers' help to jointly improve the regional market network, which is beneficial to distributors and manufacturers.

Then, how can we speed up the development of distribution and improve the network?

There are four main aspects: first, the regional market network planning; two, the regional market network development; three, the regional market network operation; and four, the regional market network management.

    一、 区域市场网络规划

Financial strength, team strength, operation experience, management strength and so on to evaluate how to carry out the network distribution development and operation, including how many outlets they can build, and how many people can complete the distribution and development work, etc.; two, the assessment of market conditions, that is, the assessment of the entire regional market, such as the number of outlets that the entire regional market can accommodate, and these outlets are necessary, not many, so that we need to divide the area, divide the population and divide business opportunities and so on, so as to lay the foundation for the next step of the distribution and development; three, the distribution planning, mainly for the planning of our own construction sites, the remaining two points of the distributors, the planning of the remaining distributors, the planning of the remaining network construction, and the planning of the whole distribution development schedule and the network construction table. To do this job mainly involves three aspects: one is the evaluation of self capability, that is, according to oneself.

In this way, dealers can do their best in network planning and operation, step by step to improve the network, so that sales performance continues to rise.

Among them, we should pay attention to the network layout is very exquisite, and the impact is huge.

For example, if there are several outlets in a certain area, if the consumer is not enough, it will be a waste, and a certain area will only have one node or even no outlets, so the sales will be insufficient.

Therefore, we must go deep into the market to investigate and investigate, divide the area, divide the population, divide the business opportunities, and divide the competition into the network planning. Do not appear more outlets in the "fight" or the lack of outlets, so that sales opportunities will be swagger away.

    二、区域市场网络开拓

    网络分销开拓应该是经销商甚至厂家都最为头痛的事情，但是，把工作梳理出来，其实我们发现这并不复杂和困难。事实上，做好网络分销开拓工作，四步即完美到位。第一、开拓计划与目标，即第一阶段的开拓时间计划、开拓片区规划和开拓目标确定，同时可以把第二阶段和第三阶段的计划与目标设定好，一般分三个阶段把网络分销开拓工作做好就行了。第二、开拓人员执行表，这就涉及到了具体人与时间的开拓工作了，一定要时间、地点、目标、人员等全部统一到位，方能实现优良的开拓效果。第三、确定分销开拓的方法。经销商完全可以根据开拓人员在当地的人脉关系和实战能力，采用不同的开拓方法，如关系分销开拓、炒作分销开拓、拜访分销开拓等方法，就能把开拓工作做到位。第四是分销开拓问题解决与攻坚，即在开拓中出现了问题，经销商或者厂家要立即组织大家甚至动用厂家智慧团，快速地将分销开拓中存在的问题解决掉，这样不但有助于员工的工作积极性，对经销商的整体运营工作都有巨大的帮助。此外，经销商还可以组织开拓员工进行开拓攻坚，重拳出击，快速完成分销开拓工作，健全整个销售网络。

    三、区域市场网络运营

    一步步的把分销商找到了，把网点布局齐全了，这还只是前奏，因为做这些工作都是为了实现更好的销售，而网络科学运营正是确保销售额稳步上升的重要一环。因此，经销商要全面做好网络运营工作，包括自己网点的优良运营，还包括所有二级分销商的优良运营。这方面，要做的工作有几个方面，如进货工作，包括自己网点和分销商网点的进货，除了做好普通的发货工作，还要做好统计分析工作，研究每个网点的销售情况，从中发现问题，确保每个网点的销售越来越好；又如业务开拓工作， 很多时候不是开了一个店，所有的销售都在店中就能完成，经销商和分销商还需要走出店门，到市场上去开拓业务，使销售不断地上涨。

    四、区域市场网络管理

    管理可以使销售增值，所以经销商也应该把管理工作做好，尤其是区域市场的整体网络运营的管理。因为只有管理到位，网络运营才能施展最大的魅力。显然，网络管理要做的工作也是比较多的，其中重要的几项是人员管理、分销质量管理、网点质量管理、实销质量管理等一些对销售起着重要作用的内容。

Facts have proved that as long as we dare to act, endure hardships and work hard, do a good job in distribution and development, and quickly improve the sales network, we will soon be able to complete it.