Fuji Instax Mini 41 "Modern Style" Gift Box Released: Classic Rebirth With Retro

On April 8, 2025, Fuji instax officially released the "Modern Fashion" gift box set (hereinafter referred to as: mini 41 "Modern Style" gift box set). Inspired by the popular culture of the 1980s, the new products are integrated with retro tape recorders, disco, CD and other symbolic symbols. With fashionable product design, they reshape the role of the product as a "video tool", so that mini 41 It can not only be a tool for Gen Z to record their life, but also a social carrier for them to express their attitudes

Just as Kenichi Tanaka, President of Fujifilm (China) Investment Co., Ltd., said in his speech, Fujifilm always implements the group's goal of "bringing more smiles to the world" and provides Chinese users with imaging tools to record precious moments through technological innovation. Fuji instax series products guard the temperature of image culture in the way of "tangible retention".

Fuji instax mini 41 Continues the brand's traditional retro gene. The fuselage is streamlined, with smooth surface and granular texture on the front, dotted with orange retro digital logo logo, which combines classic aesthetics and modern industrial design language. In addition, mini The intelligent automatic exposure system equipped on 41 can adjust the shutter and flash according to the ambient light, and support the lens rotation to switch to the self timer/macro mode.

Since the 1980s, Disco has not only been a simple musical style, but also a cultural phenomenon, representing a specific way of life and the spirit of the times. mini 41 The appearance of the "Modern Style" gift box set is shaped like a tape recorder in the 1980s. The moment it is opened, it seems that it has opened a time travel between the past and the future. In the gift box, except for mini In addition to the camera and 10 pieces of mini photo paper (classic film), it is also equipped with fashionable peripheral accessories to awaken users' perception of the retro trend through design details. Some accessories are designed with double-sided A/B design to meet the use needs of multiple social scenes such as lovers and girlfriends.

　　mini 41 "Modern Style" gift box set contains: "Modern Audio" camera bag - a variety of back methods, retro 80s song and dance hall performance clothing texture; "Dazzling dancing streamer" shoulder strap - double-sided design, which can be used by both men and women. The matte surface is low-key and versatile, and the sequins are decorated with shiny materials, echoing the bright light and shadow of Disco Ballroom; The "Melody Imprint" tape album and the "CD Image" frame are divided into A/B sides, restoring the popular elements of the 1980s; "Disco dazzle light ball" pendant - gently shake it to reflect colorful light spots, adding retro interest to wear. Gift box contains mini 41 single machine and 10 pieces of mini photo paper (classic film) were officially opened for pre-sale on April 8. Suggested online retail price: 999 yuan.

The new product launch was held in Guangzhou Suo · Xieying Art Museum. With the theme of "modern style, still classic", the site built an "instax modern teahouse" by combining Lingnan elements such as Manchu windows, wok ear walls and pop culture in the 1980s. On site display includes mini Instax retro series products, including 41, further shorten the distance between image culture and consumers through interactive experience and scene display.

Fuji instax mini 41 The release of the "Modern Style" gift box is not only an iteration of products, but also an in-depth dialogue between retro culture and modern trends. The product, which is fashionable and practical, aims to bring more choices to consumers, and is more in line with "Don't just Take, give). At the moment of pressing the shutter, users can create their own retro modern memories. In the future, Fuji instax will continue to write more stories of "surprise" and "smile" interwoven with technology as the cornerstone and user emotion as the core.

The characters in the picture are introduced from left to right:

Qiao Ya, Deputy Director of Direct Sales Promotion Department of Fujifilm (China) Investment Co., Ltd. Primary Imaging Product Business Department

Fuji Film (China) Primary Imaging Products Business Department Business Director Shichichi Shenjie

Kenichi Tanaka, Executive Director, Chairman and President of Fujifilm (China) Co., Ltd

Gao Jie, direct sales project development director of Fujifilm (China) Primary Imaging Products Business Department

Ma Jun, Deputy Director of Agency Business Promotion Department of Fujifilm (China) Primary Imaging Products Business Department