Focus On The New Mode Of New Retail Business. 2018 China (Humen) Pregnant Baby Industry "Real Battle Victory Hall" Wonderful Lecture

On the afternoon of November 22nd, the 2018 China (Humen) Yun Yingtong industry "real battle and victory hall", with the theme of "the new mode of new retail sales", was introduced during the Humen trade fair.

This forum is guided by the professional committee of children's wear of China clothing association, the media center of China Textile Industry Federation, the new media of "Chinese children's wear", "children's clothing horizons" and "China Textile" magazine. It is co organized by the Organizing Committee of China (Humen) International Fashion Fair and the Humen clothing and technology innovation center.

Full time vice president of China Fashion Association

Deputy head of the people's Government of Humen Town, Dongguan

President of China Textile Magazine

Deputy editor in chief of children's wear.

Deputy Secretary General of China clothing association

Secretary General of China clothing association children's wear Specialized Committee

Vice president of Guangdong Fashion Designers Association

Strategic consulting experts, focusing on the apparel industry retail entities, and the founder of disruptive innovative retailing.

The founder of online maternal and infant platform operation, the founder of China's leading child industry operator, "Tao Pu".

National Excellent

Representative: Guangdong pig pig clothing Limited by Share Ltd CEO

Relevant leaders and representatives from children's clothing enterprises from Humen and other parts of the country participated in this forum.

The forum is a consultant of China Fashion Association and director of the media center of China Textile Industry Federation.

Host.

Wei Lin, director of China Fashion Association and director of the media center of China Textile Industry Federation, presided over the event.

Children's clothing, as one of the characteristic industries in Humen, has become outstanding in recent years.

One of the industrial clusters.

As the textile and garment industry has entered a comprehensive and in-depth pformation period and the requirements of high quality development, how to further refine the structural adjustment of children's clothing and the whole pregnancy baby industry and establish a business model that meets the needs of the times and market needs to win the law of survival in the fierce competition has become the core theme of this forum.

In 2018, China's (Humen) pregnancy and baby industry "real battle and victory hall" has been held for the fourth time, and the forum hall has become a high-profile brand activity during the Humen International Fashion Fair.

This year's Forum continues the form of "real battle and victory hall". From the perspective of updating and closer to the market, we will explore the development mode of the new retail era from the perspective of the development of the industry.

Speech by Zhou Yiqi, vice president of China Fashion Association

Zhou Yiqi, vice president of China Fashion Association, delivered a speech at the forum.

He said that the past five years have been the five year of the deep adjustment of the world economic pattern, the five year that China's economy has been developing rapidly and has entered the new normal. It is the five year that the new revolution of science and technology and the upgrading of consumption have brought about rapid changes.

Children's clothing is one of the most brilliant development spots in the clothing industry. In recent years, with the reform of the birth policy and the change of consumption quality, the children's clothing industry has also experienced the expansion from the emerging market to the subdivision.

In the new era, the new demands of personalization, fashion and branding of consumers have put forward new requirements for the comprehensive strength and brand concept of children's wear brands such as original design, market segmentation, brand positioning, brand image, terminal operation, marketing level, product strength, brand power and operation ability. This also makes most children's clothing enterprises start again on the same starting line.

At present, children's clothing enterprises must face new development opportunities if they want to achieve sustainable development. They need to reexamine their positioning, ideas and patterns, and find their core competitiveness and advantages.

On Monday, Qi said that the theme of this lecture hall was "focusing on the new mode of new retailing". After the consumption entered the new retail era, enterprises need to return to products and consumers more, study the real demand of consumers, produce the real demand of products, and pay more attention to quality in order to meet the requirements of high quality development.

Address by Chen Haohua, deputy mayor of the people's Government of Humen Town, Dongguan

Deputy head of the people's Government of Humen Town, Dongguan

In his speech, he said that in recent years, while consolidating the development of Humen women's wear and casual wear, Humen town has vigorously developed the children's clothing industry, issued the implementation opinions on vigorously supporting the development of children's clothing industry, and established the Humen Fumin children's clothing center to create "China".

Brand Southern China exhibition and trade headquarters.

At present, there are more than 700 children's clothing manufacturers in Humen Town, more than 100 children's clothing brands with a certain regional influence, and annual sales volume of over 10 billion yuan.

Chen Haohua said that the current "new retail" has attracted widespread attention. More and more local clothing enterprises in Humen are actively seeking new breakthroughs in the new retail industry, innovating brand marketing mode, and strive to achieve diversified development and pformation and upgrading of enterprises.

Humen held the theme of "real battle and victory hall" with the theme of "new retail mode". It gathered scholars from both inside and outside the industry to explore the way to break Humen's children's clothing industry in the new retail era. It is to help children's clothing enterprises, especially children's clothing enterprises in Humen, to grasp the trend of market development and rebuild their new advantages on the basis of existing children's clothing industry advantages, so as to promote the development of baby industry in the region.

Ma Chunlin, a strategic consultant and founder of disruptive innovative retailing

Guangdong pig CEO Guan Shaozhou, Limited by Share Ltd

Lv Yihao, founder and chairman of Tao Pu

At this forum, the strategic consulting expert, founder of disruptive innovation retailing

Speech on the theme of "precision marketing and strategy for children's clothing industry in the new retail mode"; Guangdong pig CEO Limited by Share Ltd

The speech entitled "children's clothing brand operation real sharing"; "Tao Pu" founder and Chairman

Speech entitled "the winning rule of the online platform for children's industry" in the new retail era.

The three keynote guests analyzed the changes of business models in the new retail era from the brand-new pointcuts, and how they should adapt themselves to the changes, and how to make strategic arrangements, advance anticipation and practical experience in order to survive in the fierce competition.

Through the successful holding of the "real battle and victory hall" of the pregnancy baby industry, we will help local children's clothing enterprises to enhance their business models and promote the development of the regional baby and baby industry. The development of subdivision will lead to greater regional economic development in Humen. This is also the purpose and vision of this forum.

(reporter Cao Yang, director)