Wang Shi Shi: Let The Brand Settle Down And Design For Brand Service.

From building studio 23 years old to 29 years old, designers themselves are constantly growing.

Through the young age of ignorance and fearlessness, Wang now hopes to make her brand have more things to settle down. She wants to make a brand and serve it for decades. "Even if I do not serve it, the brand will still exist here."

Graduated from the women's wear Department of University of the Arts in central London, Saint Martin, and became the founder of VEGA ZAISHI WANG women's wear brand in 2008.

Adhere to the neat line design, with cool literature and retro wind, nostalgia for the cool color of the majority, emphasizing the high degree of practicality and overall shape, often from more complex and rigorous men's tailoring inspiration.

She insisted on building a complete product and sales team at the beginning of the brand building, and regarded the brand as the most important thing, while the design was to serve the brand.

Wang really likes to introduce his name like this. "My name is Wang Zaishi. I really do."

Dad's friend took the English name "Vega" to her. After many years, she realized that "Vega" means Vega.

8 years old from northeast to Shenzhen, 16 years old went to the United Kingdom, from industrial design to gradually explore their own direction, when she was a child often moved, also formed a nostalgic character, Wang Zaishi very much like traditional and historical things, like now she will wear her mother's coat.

Wang is in his studio in Dongcheng District, Beijing, East Fourth South Street, performing 63 Hutong hall. There are all kinds of wooden or iron ornaments in the log structure, making old leather sofa, restoring ancient sewing machines, just like Wang's real brand.

It can stay in the wardrobe of guests for a long time.

Therefore, based on such a position, Wang Zaishi emphasized the high degree of practicality and overall shape, and insisted on both fabric and plate. In autumn and winter, they usually used uniform and warm woollen fabrics. In spring and summer, silk was used. Her design generally had a cool literary and artistic temperament, and most of the cool colors were used.

Tailoring to design women's clothing.

To give her brand a spiritual core, "independence", she thinks, "girls should have their own dreams and careers, do not attach too much value to life on other things."

This is also Wang Zaishi's own way. She is soft, bright, with her own personality, and has strong adherence to the direction she has identified.

Over the past 6 years, the 85 girls have been leading the brand across every bar.